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I got a psd comp for a website and the titles are in ITC Avant Garde Std. What's a good replacement font? It should be available for the web, either free or on TypeKit.

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4 Answers

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Century Gothic is pretty well-saturated on the Web and has letterforms that are in the same ballpark as Avant Garde. If a Mac doesn't have it on their system, you can put Futura lower down the font stack.

Not sure how scientific these surveys are, but the numbers are in line with what I've read before: Century Gothic is on probably about 87% of PCs (63% of Macs too!) and Futura is on about 96% of Macs.

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Century Gothic looks standard on Windows, but not Mac. But there is Futura PT on TypeKit! Sweet. – ageektrapped Sep 26 '12 at 14:01
@ageektrapped Updated my answer to show some stats. Not sure how reliable the numbers are but it seemed about right. – Brendan Sep 26 '12 at 14:07
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http://www.google.com/fonts/specimen/Raleway

"Raleway" from google webfonts is very close and easy to use.

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up vote 4 down vote

Tex Gyre Adventor is a really nice replacement for both Avant Garde and Century Gothic. Useful if you also target devices that are not a pc or Mac. It's available as a @font-face kit at FontSquirrel: http://www.fontsquirrel.com/fonts/TeX-Gyre-Adventor

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So... it's a copy of "URW Gothic", which is itself a copy of ITC Avant Garde? :-/ – user568458 Sep 26 '12 at 19:44
2  
'Good artists copy, great artists steal' - Pablo Picasso – Bakabaka Sep 27 '12 at 13:41
@user568458 I think it's not a copy of URW Gothic L; it's an extension of it. See: tug.org/TUGboat/tb27-2/tb87hagen-gyre.pdf and typophile.com/node/41012 – sampablokuper Apr 10 at 3:08
Fantastic. I'm about to replace some Avant Garde GIFs on my website with webfonts. – Marnen Laibow-Koser Apr 25 at 20:57
up vote 2 down vote

Just to add, if the ascenders on Futura PT are too crazy high, or if someone finding this is looking for a free alternative to ITC Avant Garde, Didact Gothic on Google Web Fonts has many features in common.

The capitals are less eyecatching than Avant Garde's, and the letters are more uniform (e.g. no crazy-slim r), but it has a similar clear clean simplicity. It's probably suitable for use in titles or large, short (bullet list?) text.

It's got a decent range of glyphs, but unfortunately only one weight (standard/400), so it's not a good replacement for the elegant light or heavy Avant Garde weights.

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