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http://doityourself.edublogs.org/files/2008/10/club-med-illusion-ad.jpg

I'm trying to achieve the same effect, but I can't even get close to what I need. What I basically need is to merge face/body in to the object in a way that it won't stand out, yet would be recognisable.

If someone could explain, give a tip or just link me something, that would be much appreciated.

Thanks in advance.

Andrew.

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It's really about understanding illustration and positive/negative space. Then, at that point, it's about posing models and photography and lighting and blending and post-processing photo editing, etc. Alas, there's no simple tip or tutorial link that will make this easy. –  DA01 Oct 21 '12 at 21:17
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2 Answers 2

The way I would do it using photoshop/illustrator:

I would first grab the image I want to imitate and make it b&w and as contrasting as it can be. Alternatively, I would re-draw it in simple vector shapes using maybe 3 or 4 shades of any colour, just to get an idea of how it's composed. With that simplified version, I would overlap images until I get a somehow similar outline and tone.

Would be good to see what image you are working on, but this is the approach I would probably take.

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The area for these kind of illustrations comes technically under something called gestalt theory - how the human brain interprets visually.

Here is some reading you can check out to better understand the concept:

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You may also wish to research Pareidolia: en.wikipedia.org/wiki/Pareidolia –  Lauren Ipsum Oct 22 '12 at 10:24
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