Photoshop: how to create buttons that look “subtly pushed”?

Question

Any ideas how can I create "subtly pushed" buttons like the "Active filter" buttons in the following screenshot?

The mockup is from here.

UPDATE: Here's what I have got so far:

Answer 1

Try using an Inner Shadow Layer Style:

You can tweak the size and opacity to adjust how subtle you want the effect to be

Edit-- How to closely replicate the example:

Taking a very close look at the example, it "pops out" using 3 features:

1. An inner shadow to give the button depth
2. A white drop shadow to give the foreground depth
3. A gradient stroke to give the button more depth

I used the following layer style settings to try and recreate the example as close as possible (in addition to a Gradient Overlay of course):

The Result:

Answer 2

This is a fairly simple CSS button being replicated in PSD. I believe what John was seeing as an inner shadow is actually just a mis-aligned pixel.

Here are the basic ingredients:

1. Dark outer border
2. Medium to light gradient (same hue as the border)
3. Text shadow shifted down 1px using the border color

The "remove" button looking debossed in the button provides further illusion of depth.

To improve the 3D affect of the styling, I would make a change to the text shadow. If the text is empressed into the button and not sitting on it, the shadow would be shifted in the opposite direction.

Answer 3

The typical technique is to reverse the gradient. A standard button typically goes from top-top-bottom light-to-dark. A pushed button then goes from dark-to-light. In addition, an inner shadow may also be applied.