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I was recently enjoying some tasty King's Hawaiian Bread. I noticed their font for their logo and would like find a font with a similar look. I ran their logo through What The Font and it returned Kuenstler 480 Black as a possible match. This is close it is lacking the "swooshes" that you see in the N and H. (I do not know the technical term.)

Does anyone know what font is used in their logo or a close match?

For those not familiar with their logo here is a copy:

King's Hawaiian Logo

Here's those characters in Kuenstler 480 Black (preview generated by Fontzone) for comparison. It's similar, but not a clean match:

enter image description here

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I hope they didn't pay much for that. The H is an atrocity! – plainclothes Jan 14 '13 at 3:18
up vote 7 down vote accepted

Aloha, that is a great question and I love our font too! I think what others have shared about Garamond is a close match but the KING'S HAWAIIAN logo is actually a custom font so there isn't really an exact match, just something close. You might be able to find another font that has a similar for just the N and the H. Mahalo for the support and have a nice week! If you have more questions, feel free to reach out to us at

Courtney KING'S HAWAIIAN Consumer Care

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Oh! This is awesome, I laughed out loud. It hasn't topped 15º (F) for a few days. I'd love to be in your temps. Thanks for the warm smile! – L84 Jan 16 '13 at 5:11
While it's awesome to see a response from the company itself, this doesn't seem to actually answer the question at all, apart from saying it was a "custom font" - well we already knew that from the swooshes, etc - it kind of goes without saying. – thomasrutter Jan 18 '13 at 3:37

WhatTheFont picked it as ITC Garamond Bold, which has that slightly rounded quality.

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I second that. ITC's version is the match, with awful swash variants added by some heartless individual. The previous suggestion of Serial isn't even close. – plainclothes Jan 14 '13 at 3:20
Agreed, this is a better match than my answer. I was misled by the fact that ITC Garamond has a symmetric apostrophe -- but it turns out that "apostrophe" in the logo isn't really an apostrophe at all, but a right single quote. – Ilmari Karonen Jan 14 '13 at 10:14
This is certainly close, though I have a hunch the original, though modified, was based off a variant of this. – DA01 Jan 14 '13 at 17:52

Except for the "swooshes", it looks a lot like some Garamond variant, such as Garamond Serial or TS Garamond. Here's a sample of Garamond Serial Xbold for comparison:

Garamond Serial Xbold

I suspect that many of the details that do differ, such as the curved bar in the A, the missing serif on the K and the flourishes on the N and the H, are likely to be custom tweaks made by the logo designer.

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Thanks, that is a very close match. I did come across another font by pure accident that is called Pieces of Eight. It is also similar and has the swooshes. Thanks again for your help. – L84 Jan 13 '13 at 19:57

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