Graphic Design Stack Exchange is a question and answer site for Graphic Design professionals, students, and enthusiasts. Join them; it only takes a minute:

Sign up
Here's how it works:
  1. Anybody can ask a question
  2. Anybody can answer
  3. The best answers are voted up and rise to the top

I'm an amateur graphic designer, however I do know the importance of presentation in any product or service.

I was wondering if there are any preset Indesign templates or rules of thumb on how to present logo concepts, including color palette and some identity design.

share|improve this question
There is no 'template' for showing a logo. Typically center the logo on a piece of paper. But each designer does it their own way. – DA01 Feb 13 '13 at 18:54
the reason that I ask is because I've seen some really nicely laid out presentations. My focus is usually on web design and don't need to provide print options. I wasn't sure if there were any go to templates or best practices. Thanks for the thoughts. – Charles Feb 14 '13 at 1:17
up vote 4 down vote accepted

Just as @DA01 mentioned in his comment, there is no common way to present a logo.

However, here are the most common approaches I've met:

  1. A logo is simply centred on a sheet of paper.
  2. A logo is centred over a white-to-light grey radial gradient which does not bring the background far from white but helps to draw a little bit more focus to the logo.
  3. The sheet of paper can be framed or sometimes even filled with a derivative pattern (if your client has ordered a pattern, of course).
  4. Apart from that, a logo can be presented together with its possible applications (again, if such work has been agreed upon) - to help client's visual imagination which sometimes can suffer.

Having said that, there is still a need to be aware of the potential issues related to presenting the part of work you haven't been committed to do.

Additionally, if you are presenting several variants of a logo, it's a good practice to number or even name them to help further identification.

share|improve this answer

Your Answer


By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.