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I'm an amateur graphic designer, however I do know the importance of presentation in any product or service.

I was wondering if there are any preset Indesign templates or rules of thumb on how to present logo concepts, including color palette and some identity design.

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There is no 'template' for showing a logo. Typically center the logo on a piece of paper. But each designer does it their own way. –  DA01 Feb 13 '13 at 18:54
    
the reason that I ask is because I've seen some really nicely laid out presentations. My focus is usually on web design and don't need to provide print options. I wasn't sure if there were any go to templates or best practices. Thanks for the thoughts. –  Charles Feb 14 '13 at 1:17
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up vote 4 down vote accepted

Just as @DA01 mentioned in his comment, there is no common way to present a logo.

However, here are the most common approaches I've met:

  1. A logo is simply centred on a sheet of paper.
  2. A logo is centred over a white-to-light grey radial gradient which does not bring the background far from white but helps to draw a little bit more focus to the logo.
  3. The sheet of paper can be framed or sometimes even filled with a derivative pattern (if your client has ordered a pattern, of course).
  4. Apart from that, a logo can be presented together with its possible applications (again, if such work has been agreed upon) - to help client's visual imagination which sometimes can suffer.

Having said that, there is still a need to be aware of the potential issues related to presenting the part of work you haven't been committed to do.

Additionally, if you are presenting several variants of a logo, it's a good practice to number or even name them to help further identification.

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