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I'm trying to achieve the gradient effect shown in the below examples on each letter of the type I'm using in a logo design. I don't really know what this style is called, so I can't effectively look for tutorials regarding how to do this. Can someone point me in the right direction?

Bibliotheque Forum Meyrin Logo Flutterfly Logo DJ Loop Logo

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Illustrator CS6 will have gradient strokes and variable-width strokes which will probably be a good way to apply these sort of effects to type. It'll be one to be careful with though - adding regular strokes to text can easily look awful, so adding fancy strokes will need even more delicate care. –  user568458 Apr 26 '12 at 8:44

5 Answers 5

up vote 10 down vote accepted

They're just careful applications of gradient fills and/or meshes to give a depth effect.

Not everything has a specific term for which complete tutorials can be found.

I would advise just trying to recreate these logos and come back when you hit a specific problem.

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One good, quick, highly flexible and non-obvious way of getting effects like the first one would be to create a gradient-like blend object from a few thick-stroke lines (see below), make a new pattern brush from it using the brushes panel, curve a path or paths into the right shape, and apply the brush to the paths. Here's an example:

OMG

The original blended object is top left, the three elements used to make the blend copied and released top right. Note it has to be a blend not a gradient fill since illustrator can't use gradient fills in brushes.

They almost certainly didn't use this technique. But it's a good one :-)

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You should be able to find something similar on this link. Although this is in solid colors you should be able to get that effect by adding gradients.

http://abduzeedo.com/creating-crazy-cool-logo

Good luck!

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I believe the techniques you're after are similar to this post: How to make these color effects

The simple answer, in either Illustrator or Photoshop, is that they're just carefully placed gradients within the shapes. Nothing more, nothing less.

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I think the crux in this question is how the gradients follow the shape, instead of just overlapping the picture/shape as a whole from one side to another. –  poepje Feb 12 at 12:49

All you need to do is play with the gradient options and angle.

Just play with those two and I'm sure you will get the same output

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