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I am wondering if a animal mascot is "easier" to like for users rather than a human mascot/logo.

Thinking about it, it seems to me that websites seldom use a human mascot. I was considering using a human face as "mascot" or online identity, but it feels too invasive somehow. Does anyone know of a study that shows that people tend to prefer animal mascot?

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+1 asking about thought in design (instead of "how do I use X feature in Photoshop") – Farray Apr 20 '11 at 20:53
up vote 4 down vote accepted

A good logo is one that is easily identifiable and visually conveys meaning quickly, often through group association. Unfortunately, when applied to the human form one often winds up with a stereotype. At its best it is benign, but even benign stereotypes are easily seen as racist. (see: Land O'Lakes; Aunt Jemima; Alfred E Neuman; Notre Dame football)

Animal forms rarely carry this burden.

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By the way: there is a site I look at occasionally which appears to be completely earnest but which I find oddly hilarious: ( ). It is an interesting take on the use of animal mascots in the context of food products. – horatio Apr 21 '11 at 16:20
accidentally forgot the church of subgenius from the list? :-D – koiyu Apr 21 '11 at 23:06
cut me some slack :) – horatio Apr 22 '11 at 14:08

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