Graphic Design Stack Exchange is a question and answer site for Graphic Design professionals, students, and enthusiasts. Join them; it only takes a minute:

Sign up
Here's how it works:
  1. Anybody can ask a question
  2. Anybody can answer
  3. The best answers are voted up and rise to the top

The ideal measure for single column of text is most widely accepted as around 65 characters, but does this depend on the language of the text? Some languages like French have much longer words than English (on average), and thus can fit less words per line. This can be thought of as less information per single line of text.

share|improve this question
“This can be thought of as less information per single line of text.” Don't such languages usually also have more information per word? German is famous for long words, but they usually translate as multiple words. E.g. “Hubschrauberlandeplatz” means “helicopter landing pad”. – svick Apr 26 '13 at 13:26
Great question. If that theory is true you'd also expect languages with scripts using logograms like Chinese to tend towards shorter measures. My suspicion is it's not the case, and it's all about not losing your place when returning to the start of a line, therefore linked to leading and paragraph length, not information per line (e.g. chinese traditionally used to be written vertically with extremely long measures in terms of information per line). – user568458 Apr 26 '13 at 15:14
up vote 3 down vote accepted


Well, it's absolute in my head any way ;)

A readable text finds the right measure based on three main variables:

  1. Type face (and accompanying spacing preferences)
  2. Type size
  3. Text

Those variables are going to dictate how much room your text needs to properly set up a line.

If the language or type of writing* you're dealing with averages more characters per word it's going to need a longer line to avoid

  • Big gaps in justified text
  • Erratic line ends in flush left
  • Excessive hyphens

It may not be a big difference, but it should be a factor in the measure to some extent.

This factor will become less and less critical as your measure increases. If you're working at the far end of the comfortable reading spectrum (say 70 to 80 characters) there is much more room for variance in the word size.

* Academic or technical texts are notorious for their use of long words that are otherwise uncommon in a language.

share|improve this answer

Your Answer


By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.