I've learnt the basics of InDesign and created a 10-page magazine with some adverts in (stored as PDFs). My earlier question here was from a purely educational standpoint; not an actual printed magazine, for clarification purposes. (Apologies for not clarifying this last time)
The version I am using is InDesign CS5.
The magazine is 200 mm x 270 mm (200 mm width x 270 mm height) and I have adverts in 193 x 270 mm (all dimensions quoted here are width x height), 193 x 130mm and 93 x 270mm in size (stored as PDFs created from InDesign).
This magazine is only for educational use; I am not actually printing a proper magazine yet.
My question is, what's the basic standards for inserting adverts into InDesign (I know how to do it using the Place function of InDesign) - do you insert them in at the size the PDF was (193 x 270 mm advert for example) or would you rescale / resize them? What do you tend to do?
I did look up on Google, but that was information on how to do it, which was useful for me.
However, what I'm wondering is, if this was an actual production magazine, how would I do it properly?