I ask these questions to know what some would do when faced with an art form you have experience with but it is being replaced by better technology. I shall use two examples:
Bending neon is a great art form and many years ago it was the standard for lighted signage. Lately with the better machines and tools for channel lettering LED is greatly weeding out neon and the people that are great at it.
Another art form that is being replaced is airbrushing with the advancement of digital printing. Many years ago this was the standard for gradients and shadowing for advertising.
These two are examples of what I am interested to know how some would proceed with a skill set that is dying.
- Do you price as normal?
- Do you not bother?
- Do you spend the time to market your skill set on a dying art form (and this question may dive into if there is a market which I would imagine will still be)?
I understand that you must price to make a living but there is certainly a difference in time it takes to airbrush over a digital print.
- How do you decide where the end of the road is or should you always offer it?