Take the 2-minute tour ×
Graphic Design Stack Exchange is a question and answer site for professional graphic designers and non-designers trying to do their own graphic design. It's 100% free, no registration required.

I was browsing logo examples, which represent some not symmetric object (usually in movement, like - trains, cars, plains, etc).

And realized, that logos, where 'movement' is from left to right look more attractive to me (not considering other characteristics), than right to left.

Have you noticed it?

I have a suggestion, that effect of such kind of logos depends on each person brain leading hemisphere.

So my leading hand is right. That would mean that making this kind of logos move from left to right will make it attractive to absolute majority of people (70+%), and is better just from statistical point of view.

Do you know some researched-based information on these specific topic?

share|improve this question
7  
One suggestion would be that it corresponds with the direction one reads their language in. –  DA01 Jul 15 '13 at 2:11
add comment

2 Answers

As DA01 suggested, this is related to reading direction. Because we, in the West, read from left to right, this direction corresponds in our minds to 'forward' and 'the future'. Right-to-left is 'backwards' and 'in the past'. This technique is also applied in photography and comic writing: models/characters facing right are going forward, either in direction or in plot. Characters facing left are reminiscing, being unproductive to the plot or are facing an obstacle.

You can use diagonals to appeal to this effect even stronger: a diagonal from bottom left to upper right is suggesting an upward graph or motion and is thus perceived as more positive that one from top left to bottom right.

In cultures with a right-to-left reading pattern (eg. Arabic, Hebrew), the effect is reversed. Left-to-right is backwards and 'past', right-to-left is forward and constructive.

share|improve this answer
3  
The reasons you're giving for this seem rather hand-wavy—for example, reading direction is also top to bottom, yet up is forward. –  derobert Jul 15 '13 at 20:21
    
Good point. I can't back my claims with evidence, I'm just repeating what I hear designers, photographers and comic book artists say. I've heard it said often, so it must hold some water, right? :) –  Bakabaka Jul 16 '13 at 7:54
    
These things are most certainly culturally related. One further point: designers tend to prefer motion "into the composition" rather than out of it (without some reason to move the other way). –  horatio Jul 16 '13 at 16:44
add comment

To add to this discussion, I'm sure most graphic designers are aware of the implicit forward arrow created in the negative space in FedEx's logo.

enter image description here

What you might not have seen is the Arabic FedEx logo that actually has the arrow pointing to the left!

enter image description here

I think it's a real word example of different cultural mentalities of motion and more specifically, as in this case, progress. I really feel that the "attractiveness" of logos as you put it, is often dictated by cultural norms of reading direction and this is a functional real world example.

share|improve this answer
add comment

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.