I've been given an Illustrator assignment where I have a number of 100mm x 100mm squares in which I have to design using just shapes, and black and white colour, something corresponding to a descriptive word such as 'tumble', 'condensed', 'bold' or 'momentum', using fundamental design principles such as contrast, size, shape, colour etc.
I'm finding it quite hard to come up with anything other than a depiction of the literal meaning, eg. repeated shapes going down the page for tumble; lots of shapes squeezed into one big shape for condensed; and for bold, I can use contrast of size or shape or both.
I am wondering how I could take these 'themes' and develop them more to evoke the theme in a less direct/obvious way? They just seem too easy, or that there is not that much to the concepts, and I feel the whole point of the exercise is to develop a concept using the basic building blocks of design, not just put pretty shapes on paper.