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Colors are used to represent emotions; especially in advertising.

People have even come up with color-emotion charts like this one:

color-emotion chart example

Yet, depending on the country, some colors have different meanings... in one country (eg USA) WHITE represents purity, cleanness, while it the other county (eg China) it's the color to represent mourning.

Is there any color-emotion chart which is applicable worldwide ?

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Just a caveat: a lot of these are highly dependent on context, so one shouldn't put too much weight onto these types of charts. –  DA01 Aug 3 '13 at 13:30

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up vote 10 down vote accepted

This is the coolest infographic I've come across that fits your description. It's slightly unintuitive to extract information from, but it is a pretty interesting way to show the different interpretations of color in different cultures. Color Across Cultures

Infographic via

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Thanks for that - appreciate your answer! (+1) –  e-sushi Aug 5 '13 at 1:48

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