I am trying to recreate the effect demonstrated on the logo for the Tate galleries in the UK with Photoshop.
Here are some of the logo variants:
Using quick masking I can emulate the gradient blur, but I haven't found a way to bloat the text in addition to the blurring. I'd like to know how to do this, specifically as a gradient.
The font used for the Tate logo appears to be a variant of VAG Rounded, if that helps at all.