When it comes to creating a promotional leaflet/brochure, what should the person deciding on the size consider, and why?
The few considerations I can think of are:
- Price - Custom sizes are without doubt more expensive, with standard sizes, smaller is obviously cheaper etc..
- Familiarity - Sticking to sizes that are common to the industry will be more familiar for potential customers
- Purpose - If it is an informative piece it probably needs to be large enough for a fair amount of information, though on that topic I suppose that the volume of information doesn't hold that much weight when deciding on size, unless it's a one page flyer.
I'm sure there are many more things to consider..