I use the term from time to time and i just cant get my head around it why is it called branding 'collateral' - in my mind collateral is something you put up as a security, usually in conjunction to a loan ect.
Is there something ive missed here ?
Branding collateral could also be written (with the same meaning) - Collateral to branding. This is everything that supports the brand. Things like stationery, web-banners, posters, flyers etc.
Collateral is officially defined as:
So, to this, you can assume that branding collateral is something that runs alongside the branding.
Basically, anything that supports the brand, that isn't the logo itself is considered Collateral.