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When I am searching for designers, I find that an important skill is "layout" in the old DTP sense.

The ability to position things on a page in a logical, attractive fashion.

Do the kids these days still call that "layout"?

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migrated from Nov 7 '13 at 4:05

This question came from our site for pro webmasters.

maybe 'print layout' to differentiate it from web layout? – Vincent Nov 7 '13 at 9:51
the ability to do good layout is "talent" – horatio Nov 7 '13 at 17:34
up vote 2 down vote accepted

Yes, it's still referred to as layout.

In some cases "page design" may be used, but that generally is geared more toward web design.

Essentially you layout a print design whereas you design a web page.

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Information Architecture is a modern description for the skill that people use to organise layouts with a methodical, sometimes scientific approach.

It is used for developing usability and structural aesthetics, the latter of which is more relevant to what you're asking about.

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I'd say this is more geared to web though. IA is rarely used in terms of printing. – Scott Nov 7 '13 at 18:23

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