Take the 2-minute tour ×
Graphic Design Stack Exchange is a question and answer site for Graphic Design professionals, students, and enthusiasts. It's 100% free, no registration required.

I'm trying to have a crack at designing a simple business card using a logo which was created for me. I've run into a problem..

I had a logo made which looks pretty standard. Not sure what font is being used here. The standard size was quite large, to fit onto the business card I needed to shrink it. One for the front and one for the back, take a look at how it has turned out. I've gone from Gattaca to Guitar Hero.

Any ideas how to fix this? The middle version I dont mind. It's a bit funky, by the third variation is a bit too much..

Thanks!

Something I prepared earlier..

share|improve this question
1  
Change the weight of the font as you get smaller. –  Lauren Ipsum Nov 17 '13 at 15:29

2 Answers 2

up vote 0 down vote accepted

enter image description here

If you have a stroke weight in the same color and you didnt notice it, the stoke weight will remain the same when scaling and it will look good with 1pt stroke in a large logo, but when you have the same logo smaller with 1pt stroke, the stroke weight will suffocate the space around the logo. I attached the exmple with a different color stroke so its more obvious. If this is the case, you can either remove the stroke by clicking that little white square crossed with a red line below the stroke color, or you can adjust your settings in Illustrator to change to lower stroke weight when you resize (like this: http://www.designtalkboard.com/tips/illustrator/strokewidth.php )

share|improve this answer

It would appear that the text is not live text, but rather outlines. Or... if it is live text, there's a stroke applied to it.

It seems that as you reduce the shapes the stroke applied to the shapes is not scaling. There's a preference/setting which controls this.

Make certain Scale Strokes & Effects is checked before scaling.

enter image description here

enter image description here

Or you can expand the stroke so it's a shape rather than a stroked path -- which should really be done for logos to prevent this issue from ever being a problem.

share|improve this answer

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.