I work at a fairly large not-for-profit arts/cultural organization that hosts diverse activities from children's art camps to family cultural events and contemporary art/performance.
We use Trade Gothic as our in house font on almost all things and are looking to refresh the brand. Any suggestions on typefaces that would work across such a broad amount of activities and events? Does it make sense or is it proper to have to type faces that work for the children/family activities and adult/contemporary activities separately?
We've played around with Avenir in a few cases and it's worked well. Any other suggestions or experience in a case like this?