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For school, I have to create a logo for a fictitious company I create. The company name I have been given is "Smash" or "Smash Games". It is supposed to be a gaming company similar to Activision or Electronic Arts. I had a couple ideas, but I cannot seem to properly incorporate them, and I'm not really "proud" of these designs either. I am fairly certain I want to include a fist somewhere in the logo, but this is not completely necessary. I need help brainstorming some clever ideas for my logo before I create it. I would really love your creative minds. I will post my (BAD (I cannot draw/sketch for my life)) sketches below. (Bad) Sketch #1:

(Bad) Sketch #2:

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closed as off-topic by Vincent, ckpepper02, Jenna, Matt, JohnB Jan 30 at 19:09

This question appears to be off-topic. The users who voted to close gave this specific reason:

  • "This looks like brainstorming/idea gathering for a specific project or a request for free work. This site is suited for answers to general design problems, not ideas or work that is specific to one project. See this meta post for more info." – Vincent, ckpepper02, Jenna, Matt, JohnB
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Hi Bert, we don't do project-specific brainstorming here, maybe somewhere like deviantart.com might be better? A few general tips though: never be self-conscious about how rough idea sketches are, they're for your own use so they can be as rough as you like! And for making things look like letters - people recognise words as whole units not letter-by-letter so people will already be ready for an m shape there: it's not far off working already. Just make sure the three middle fingers are prominent, clear and mostly vertical, like the uprights of an m. –  user568458 Jan 30 at 15:13
    
Ok, I'm sorry about that. I won't do it again. –  bert Jan 30 at 15:32
    
No need to apologise! Hope it goes well :) –  user568458 Jan 30 at 16:00
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The fist idea is a great one! You mention you want it to resemble an M. Something we can help with are drawing questions. Why not open a new one with the last image, and a request for ideas on how to improve the M-shape of the fist? :) –  Yisela Jan 30 at 20:29

1 Answer 1

Before you start working on the logo, make some notes about your fictitious company.

Who is your target audience? Are you making games for kids? -> colorful, funny

for adults? -> Exactly the opposite

for everyone? -> Neutral design

What games are you making? Sport games? -> dynamic, young

Strategy games? -> sophisticated

What is your company about? High quality, complexity -> professional, luxurious

Easy to play, cheap -> friendly

After that you can start thinking about font, image, etc. For example a fist stands for aggression, action, riot (see Riot Games). Does that identify your company?

Just think about the identity of your company A LOT before you start the drawing. ;)

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This is actually pretty helpful. I was thinking it would be geared towards adults, with focus on open world story based games. It's meant to be high quality. That is why I chose the fist. –  bert Jan 30 at 15:33
    
A fist isn't really what I would link with high quality. But hey, there you go, story-based open-world games for adults! You can also look at other companys that make exactly these games for some inspiration. ;) –  Kweamod Jan 30 at 15:44

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