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the animation:

it's very much painted but it's 3dish...were all frames painted or some 3d software is capable of producing it...

Animation does look very fluid.

I am interested in learning to animate however not sure about which style to learn ...

A still from the video from the creators' site:

enter image description here

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Did you try contacting the team that created the video? I bet they'd love to clue you in! – JohnB Jan 31 '14 at 1:17
3D software creates the animation, and it and/or one or more rendering products can create the look...all with the helping hand of skilled illustrators and artists, of course. – DA01 Jan 31 '14 at 5:10
They definitely are up for talking about their process - they responded to a couple of comments asking questions on Vimeo: in particular "All the animated stuffs were made in 3D (with painted textures), but the backgrounds are in 2D.", and "we used 3DsMax for this production". Why not ask them and direct them here? :) would love to see a more detailed description, it's a great style done really well – user568458 Jan 31 '14 at 9:42

Animations like that are usually made using cel shading combined with hand-painted elements. This effect is known for quite some time, occasionally it was used even in real-time rendered computer games (eg. Borderlands). Major difficulty usually comes in combining style of hand-drawn elements with 3D renders in a way where everything is consistent.

As for animation style - cel shading doesn't differ from anything else. It's just specific type of render. If you know how to correctly rig and animate character in cel shader - you know how to do it in any other render style. It's more about mastering 3D software then learning one specific animation style.

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