Take the 2-minute tour ×
Graphic Design Stack Exchange is a question and answer site for Graphic Design professionals, students, and enthusiasts. It's 100% free, no registration required.

We are about to create a new luxury fashion brand. We researched many trademark logos, and saw they use different font types. We cannot decide between the two different fonts below. We target people who using luxury leather goods (handbags, belts, wallets), similar to Michael Kors, Furla, Balenciaga or Prada.

enter image description here

Which one looks cool, good and suitable for a fashion brand? Would appreciate the input from you knowledgeable graphic artist.

share|improve this question
2  
Both are valid. This will mostly come down to preference. I'd suggest n2 for 'Sidamara' and use n1 for 'Paris' to give a bit of contrast between the two. –  DA01 Mar 29 at 3:00
    
I don't know if these are finals but kerning looks off to me on the 1st option in the IDA part. –  Emilie Mar 30 at 2:29

5 Answers 5

up vote 8 down vote accepted

This is wildly opinion-based, but I would go for number two; hands down. The proportions are better, the sharpness of the M an As less spiky. Besides.. the top one reminds me a little too much of Futura, and though it is a good font, it is a little dated. At least to me.

share|improve this answer

A typeface tells a story.

Whether or not you're consciously aware of it, it has history, character, emotion. Of course, most people don't realize this. It's subconscious but that makes it all the more powerful as a psychological tool.

If your mark is going to be primarily typographic, the message of the typeface becomes a much bigger piece of the authenticity of your branding. It needs to align with your story and aspirations.

In your example, #1 has a sort of early 20th century New York architectural feel. It's stylish but approachable. It's solid and just a little quirky. #2 is much more serious, somewhat European, and possibly snobbish.

We could all tell you what we like but that's not very relevant to your brand.

share|improve this answer
    
Thanks for your valued comment. Yes we want typographic brand logo. Just some like Louis Vuitton, Prada, Gucci, Fendi, Armani. I know this is very hard procces to create unique type of font. But we hope we'll find best font type for our brand. –  murat Mar 30 at 12:54

I would say the first font is better for a fashion brand because it is thinner and more angular. These things give it a great feminine distinction and make it more appealing to that audience. It also has the advantage of being bolder and will stand out better when inverted to white against color and will stand off print material well when black.

share|improve this answer

I like the first one, it has more of a classic feel and the "PARIS" just looks like luxury.

The second ones horizontal scale seems too wide, especially in the A and S.

share|improve this answer

Although I understand everyone's thoughts of going with the second version, I would not. Engravers Gothic is too widely used in luxury brand identities (Marc Jacobs, Acqua de Parma – to name a few)…thereby making it less unique. If you would like your brand to stand out among the rest, I would go with number 1.

share|improve this answer

protected by Community Dec 9 at 17:05

Thank you for your interest in this question. Because it has attracted low-quality answers, posting an answer now requires 10 reputation on this site.

Would you like to answer one of these unanswered questions instead?

Not the answer you're looking for? Browse other questions tagged or ask your own question.