There is a common principle in photography that a photo should lead the viewer's eyes. This is frequently accomplished with a line that runs across the photo. Recognizing how the observer will scan across your photo is often helpful in composing a shot and the way the viewer's eyes scan the photo can sometimes even change the meaning of the photo.
What can be done in web design to lead the user's eyes across the site in the direction you want without the user having to hunt for the right parts of the page?
For example, you might want the user to see the logo and then a short description of the site and then an article. Besides putting these items in a vertical column with one below the next and removing all other elements from the page, how would you lead the user's eyes from one to the next?