Take the 2-minute tour ×
Graphic Design Stack Exchange is a question and answer site for Graphic Design professionals, students, and enthusiasts. It's 100% free, no registration required.

I am looking at redesigning the logo, giving it a more modern feel, easier on the eye.

'Bashkohem' means to join, meet, link up together. The website is a social network for ethnic Albanians.

Current used Logo (1): Kosovo map (white) with Albania map (red).

"The Albanian flag is depicted by an eagle with two heads on a red cloth. The red color of the material represents bravery, courage, and strength. The eagles represent or symbolize ruling on the Imperial family, the heads represent the two leading factors in their state, which is the government and church."

Logo 1: is too big, height wise.

Logo 2: Simple, but doesn't stand out.

Logo 3: Not sure

I was looking at some fantastic Text Logos. They stand out.

My Question: Can any creative mind see a way in which I can turn the logo into a clever text style logo with minimal graphics?

bashkohem kosovo albania logo

share|improve this question
    
The bottom logo looks like some sort of alcoholic drink to me, maybe a vodka. What about giving the 2nd logo the same weight as the 3rd? I like the social aspect of the group in the "O" –  SaturnsEye May 7 at 8:21

2 Answers 2

up vote 3 down vote accepted

I can't give you the answer, but I can explain you the way I work and maybe it'd help you.

First, write down all the first ideas that come to your mind... and do not use them, your logo has to have a real idea, a real meaning, not just a quick idea that everyone can think about.

Then figure out what's the most important part of your logo, obviously ".com" is not as important as the name, so you can make it a lot smaller, below or above the type.

For the colors, I would recommend not to use pure black and pure red. These are kind of basic colors, you can still have black & red but in a different way like this:

Colors

For the type, keep in mind that you can't use thin weight on smaller text (.com), or too thin text. Your logo must work in big and small. If your text is too thin, it wouldn't work in small sizes.

Then for your icon, try to think about something related to "join/meet". Usually I try to find a lot of synonyms in order to go away from the 1st word but still have the same meaning. Once you'll find a cool word, you can work across it.

Don't put too many details in your icon, it has to work in small sizes.

Example: join -> meet -> link -> connect -> interact -> people -> communication -> conversation...

Then you can work across some words like "connect", "conversation"...

Hope it'd help!

share|improve this answer
    
Thanks for all the great advice. Your Dribble work looks outstanding. I will spend some time working towards a unique logo. s4.postimg.org/ixn5fo1lp/7_5_14_3.jpg –  Qerim May 8 at 7:42
1  
@Qerim those are both nice. –  Jonathan Todd May 20 at 23:02
    
Thank you :) I have worked a little harder and come up with a near final design: s21.postimg.org/ut7w5xcdj/Untitled_1.jpg It represents a globe holder. The word "Bashk" meaning 'together' –  Qerim May 21 at 4:47

This is a cool problem. It's hard to explain what I'm imagining and playing with in my head but I'll just toss you my mind dump to stir the creativity pot.

The K form to me looks like it could be manipulated to resemble 1/2 Albanian eagle. Think wings. I'd play with a char/graphic hybrid with subtle manipulation. The fact that K is next to O is also interesting to me. Can the O be manipulated to represent a united people, full-circle, linked concept? I'd probably take some liberty with that K. Like, flip it so it's backward and the center line nudges up to the O. Joined to half the O the two char forms might become one. K representing Alb. and O representing somehow, the peeps. Keeping the color binary will also help explain so that's good.

KO is also kind of close to the centerline of the bashkohem word... might be able to create some balance if you go with that char/img/iconish thing in the center. Thought I don't know that kerning alone could balance that out. With the flipped K you'll have more whitespace on both sides of the char/icon thing though... Hm.

MEHOKHSAB ... I bet if you resize the .com just big enough you can give the whole thing visual balance (weight more toward the hem.com) and achieve the iconish thing to balance center... The H H that surrounds the OK KO center creates a nice boundary.

Those are some thoughts. Not definitive. You'd have to play around with it but I think it's interesting. Hope this helps!

share|improve this answer
    
I appreciate your input. "flip it so it's backward and the center line nudges up to the O", good shout! –  Qerim May 7 at 7:57

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.