Command (Cntrl) and = gives zoom in, in Adobe Illustrator.
Is there a way to set it so that it zooms to the selected object rather than the centre of the screen?
No. Illustrator provides no mechanism to "zoom to selected".
It may be possible via scripting.
You can temporarily access the Zoom Tool by holding the Command/Ctrl+Spacebar key combination. This will allow you to draw a rectangle around what you want to zoom in on. (Add Option/Alt and it becomes Zoom Out.) Then just hit Command/Ctrl+0 to zoom to page again. Pressing Z toggles the magnifying glass tool to give the same functionality without holding down buttons, but will require switching tools after (probably A or V for most things.)
And you may find the Navigator Panel (
You can also open an additional window for the document you are working on via
Zoom to selected is a great feature that I also use constantly on other design programs...the closest I can find in illustrator is to assign a hotkey to "Object >> Artboards >> Fit to selected art" which creates an artboard around your selected object and then you can use the hotkey (CTRL + 0 on mine) to "Zoom to Artboard"...I know this is not ideal because you end up creating a bunch of useless artboards but it is the closest way I can find to duplicate the effect...my latest problem is I realized that it zooms differently if I am in outline mode or preview mode. After pressing 'z' for the 'Zoom tool' I get marquee zoom in outline mode and "scrubby zoom" in preview mode...can't find settings to change either...baffles me how core functionality like this is still not right after all these versions...