How do I choose the colors for a logo in order that it can be used on both black and white mediums? Should I use two different color schemes? Are there other methods of making a single logo which works well in all situations without changing its colors?
A single-color logo (for example, green) which would work well on a white background might be reversed out for occasional use as white-on-black. How do I choose the colors of a multi-color logo for that to work in all situations?