I used the advice here and went back to the drawing board, wracking my brain for some creativity with this name and developed:
A "C" icon representing (hopefully) a borderline mix between a grill and a silver platter
The focus on the letter group "eat" in "creative"
A fruit basket holding the "O", using the leaf to replace the "i" top
A bright blue and green out door scene. I just needed to push "visionary" and a bright outdoor letter background was the only option that seemed to fit the logo.
I'll keep this design in mind, but Scott's right when he says too much is going on, the C isn't right, the fruit basket isn't right, (and there shouldn't really be fruit anyway). The fruit and outdoors text backgrounds would make a nice fruit orchard logo, but this one is dead for this purpose. I let the design lead me rather than the topic. Time for a redraw.
~ Going 85% back to the drawing board on this one.
A client wants a logo that (And I quote the client):
- stands out (duh)
- looks professional
- expresses creativity
- shows "all kinds of catering" (The client caters a wide range of events/ is open to any and all types of catering business. There is no central genre focus.)
This is a black and white draft that I'm considering for initial presentation
Cons that I recognize:
- It doesn't seem to fully express "all kinds of catering" -- a platter like that appears pretty fancy.
Pros that I recognize:
Simplicity: A good logo should be easily recognizable through a large range of sizes and mediums.
Easily Animated: As a web developer, I like the potential that I see for animation. The platter opening to reveal "Creative" and thus forming the logo can be easily and nicely arranged into an SVG and animated for a nice header or intro piece.
Looking for general advice, best practices, comments, and improvements.