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I designed a package for a client. I did the design under a dieline. This means that there are still red lines around the design. Should I send this file to my client or should I clear the dieline before sending the file?

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4 Answers 4

If you are going to be the middle-man between your client and the printer I would consult with the printer on what they prefer. If you are going to be giving the designs to the client I would give them a .pdf file with the option of turning on and off the DIELINE Layer. So you will be giving them a final .pdf file with no less than two layers, 1st Layer the design and the 2nd layer the DIELINE.. NEVER give them the raw files!

If I were you I would have asked this upfront and asked the client where they intended to get the package design printed so you could possibly consult with them on what protocol is for delivering files.

Some printers do not want them with the supplied design because they are adding their own or have a preflight standard in place before it goes to the printer.

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Why shouldn't you let a client have the raw files? –  Stuart P. Bentley Jul 1 at 22:46
    
@StuartP.Bentley A client with raw files has the capacity to screw up the files and make them unprintable, or to alter the design radically so it looks bad and damages the designer's reputation. It depends on the client and the contract. –  Lauren Ipsum Jul 2 at 0:14
    
I usually use a spot colour with overprints rather then the two layer PDF. In my experience there are still some prepress guys who don't like dual layered PDFs. Check with your printer, bottom line. –  GoofyMonkey Jul 2 at 1:59

Your dieline should go on its own layer, called DIELINE. (In the shop where I worked for a long time, it was called DIELINE — DO NOT PRINT.) Then the client can turn it on or off as needed.

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If your client loses orientation without dielines. Leave them in.

If your client can get the bigger picture without it, leave them out.

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It is normal to provide graphics without any guides.

The dieline is usually placed into the graphic file as a separate layer for sizing and orientation purposes. A dieline is usually not printed on the final piece but is used to determine correct layout.

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