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I have a logo and i want to place it on a graphic but on certain graphics the logo is bigger than the "flat" surface so i want to "bend" the logo appropriately to make it look real.

For example, on this image below:

enter image description here

the 7-up logo bends around the can. When i put a logo on this type of 3 dimensional surface, it looks wrong so i assume there is some technique to make the logo match to the object.

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1  
Back in the day, they would actually hand-paint a can and then photograph it. I had to do this for some prototypes for a toy company once. –  horatio Sep 6 '11 at 14:41
    
Back in the day, they hand-set lead type, too. The skills we've lost, sigh... –  Lauren Ipsum Dec 1 '11 at 16:38

3 Answers 3

If you want to avoid moving out of Photoshop and into a 3D rendering application, then you should look into using the Warp Transform tool (found under Edit > Transform > Warp).

Here is a link to a step-by-step tutorial that demonstrates how to use the Warp tool to do something similar to what you describe: http://csscreme.com/tutorials/photoshop-tutorials/warp_tool_effect_photoshop_tutorial

EDIT:

The Warp transform was added in Photoshop CS2. If you are using an older version, you are not totally out of luck. While it is a bit harder to get the look right, you can experiment with using the Shear tool to curve your logo around the can. This tutorial demonstrates some of the features and operations of the shear tool: http://www.webdesign.org/photoshop/photoshop-basics/warping-more-than-just-text.7380.html

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thats exactly what i want except it doesn't seem to be supported in photoshop 7 :( –  leora Sep 6 '11 at 3:04
    
@ooo I updated my answer with something that might help you. –  Sean Sep 6 '11 at 4:07

Photoshop isn't a 3-D rendering application, though it does have some effects and tools for emulating it.

I'd consider looking into Google SketchUp. You could render a 3-d Can shape, apply your graphic to it, render it, then export that for use back in PhotoShop.

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i removed the term 3d from the question as i don't really need a 3d rendering application. i just am trying to figure out the technique in photoshop to wrap a logo around an image. (see attached image) –  leora Sep 5 '11 at 23:42
    
What you are asking for is exactly that: how to take a 2D image and make it appear wrapped around a 3D object. The best way to handle that is via a program designed for 3D rendering. –  DA01 Sep 6 '11 at 0:22
    
i included an example so I am not sure how much more clear i can be. Lets say the can above didn't have the 7up logo on it and i had a separate 7up logo. how can i put the 7 up logo on the can and have it look aligned properly –  leora Sep 6 '11 at 2:18
    
And I'm not sure how much more clear I can be. What you are asking for is EXACTLY what SketchUp can do. It's a feature of the software. I'm a fan of using the right tool for the job, and given that SketchUp is a free tool, I strongly suggest giving it a shot. This is just not something PhotoShop, by itself, is designed to handle. –  DA01 Sep 6 '11 at 2:37
    
Sean's answer above is exactly what i want but it turns out its not supported in photoshop 7 –  leora Sep 6 '11 at 3:04

The Filter/render/3d transform option might work best for this. It's available in PS7.

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It would be good if you could add some more detail to your answer. How would you do it using the Filter/render/3d transform option? –  Yisela Nov 5 '12 at 20:22

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