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I am doing rebranding of a company that provides internet through fiber-optic cables.

I want to portray "FAST", "fiber optics" and "connectivity" in that logo. In all my initial sketches, I have catered the later two but not the first.

If you can provide link to your own or any other work which represents this then it will be highly helpful.

Much Thanks.

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Not really a duplicate, but you might find some inspiration in this question: How can I represent speed in a graphic? –  JohnB Jul 8 at 18:59
    
I saw that, the suggestions were more for an artwork. I need that to depict in a logo so i do require more sophisticated techniques for it. –  Simaar Charms Jul 8 at 19:15
    
I find that the most commonly related subject to high speed, is heat. Thereby if you can imply movement across distance, with some heat indicators, that could represent speed well. Being more literal though, fibre optics cabling doesn't have any real link to heat. –  DumbNic Jul 8 at 20:44
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A picture of Speedy Gonzales. Can't go wrong with that. –  Joonas Jul 8 at 21:48
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A google image search for 'fast logo' contains tonnes of useful examples. –  naught101 Jul 9 at 3:35

7 Answers 7

up vote 14 down vote accepted

There are several ways you can represent "fast" in a logo. One way is to "italicize" the logo (text and/or graphics) which conveys movement. The more you angle the content, the more speed is implied. However, too much angling could distort your work.

Adding lines behind the movement might help. See GiantCowFilms example for this.

You might also consider only angling part of the logo, especially if it naturally fits that part of the logo. Italicizing words like "express" or "fast," if part of the company name would imply speed.

enter image description here

Another approach might be to add a slogan or other text that can imply (or outright state) that the company is fast.

enter image description here

Finally, you can find a symbol that gives the impression of the company being fast. Jets are a great approach but often do not fit the company's business. Think of other ways you could show "fast," even if they are not entirely realistic.

enter image description here

Attribution: The hand extending from the computer monitor design was downloaded from FreeVectorArt.net. It is being used under the Creative Commons Attribution 3.0 License. It was designed by Vector Open Stock.

I hope these ideas help.

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enter image description here

Something like this should get you started. The key is to imply motion by making the text appear to be trying to go somewhere. and because we read from right to left to right, make go from left to right.

Note: the graphic is awful looking, but it is there to demonstrate a concept.

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Thank you for the answer, And the graphic is ok, It really helped me in understanding your point.:) –  Simaar Charms Jul 8 at 20:26

You could have a check on this site: www.fastweb.it Their logo combine the idea of fiber optics and high speed connection. Also the direction that the whole logo suggests aims high, as if he wanted to communicate that he actually is at the top of his market field. It fits perfectly your case. Sometimes looking at the competitors could be a good start.

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As demonstrated by other users, the use of italics represents movement. As implied by Umberto Eco in the SIGN PRODUCTION MODEL (http://www.signosemio.com/eco/modes-of-sign-production.asp) ,vectors demonstrate movement, any lines crossing through or skewing type will help. :)

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You can do something with an image of a running figure, such as this one of Hermes. (Courtesy of Google image search)

Hermes

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If you have figured out the "fibre optics" and "connectivity" part then fast should technically be easier with - a speedometer(with light green for fast n dark-green for fastest) - provided you know the units of your services.

Rest is, up to your imagination, how you intend to integrate this with your first two components.

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The problem with a speedometer these days is that it is often used for "dashboards". –  Benteh Jul 9 at 11:11

FedEx uses the arrow in their design: FedEx logo with highlighted arrow

As other people point out italics often represent speed as well.

Here's an image I found googleing for things that might help.

enter image description here

This combines an arrow moving right (The direction that it is being read) with speed lines on the left (again, the direction it is being read.) In addition, the word "express" is in italics, sloping right (The direction the text would be going.)

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Wow. I have never noticed that FedEx arrow before. Even has it in the Arabic version, right to left. :) designer-daily.com/wp-content/uploads/2012/03/… –  Maarten Jul 9 at 11:21

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