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We have the following logo for a project at my school:

(PDF: http://dl.dropbox.com/u/13934366/M2/Grafiska/Logotyp/M2.pdf)

Now, as you can see, it has a descending triangle to make it look like a speech bubble. However, we still want it to be centered based on the center of the rectangle. So I figured I'd just add an identical margin above the rectangle to the one below it created by the descending triangle.

But whenever we use the logo in other programs, such as Photoshop or Pages, they ignore this margin with regards to positioning etc, and instead crop to the actual content. Is there any way to avoid this behavior?

When using Place... in Photoshop, it's possible to select "Crop to Crop Box" which initially inserts it with the extra margin. But if I use the alignment tools, it will still align it as the "naked" logo.

Update: It seems the consensus is "eyeball it" in most applications. I should, however, mention that InDesign actually places things with the frame/artboard intact. Considering Pages has a masking tool for images, it should be possible to adjust the margins for that application as well.

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as you may be realizing from the answers, there will always be a need for some manual placement and decision making in design. This is not a flaw in the software. –  horatio Nov 11 '11 at 18:04
    
@horatio The problem here are the other applications which ignore the artboard. I have centered the logo manually (if you will) in Illustrator by adding the appropriate margins; however, applications like Photoshop ignore the imported artboard when aligning the logo. Surely that's a flaw in those (Photoshop, Pages) applications. InDesign, I should mention, does have an option of keeping the "frame", however. –  vicvicvic Nov 12 '11 at 14:51
    
If your style guide states that the logo must appear only on a white background, that's one option...put a white background behind it to the size of the bounding box you want. This will prevent people from putting it on a colored background (which is maybe a good thing, given the logo, itself, has so many colors). –  DA01 Nov 12 '11 at 18:05
    
I think the flaw is in expecting the software to know where your arbitrary center point is. A white bounding box is certainly a workable option, along with a clipping path which, in this particular instance, would be trivial to construct. –  horatio Nov 15 '11 at 18:39
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Well, sure, but no one is expecting that in this question. The question is based on having defined a center point and wanting that information to be retained when I use the artwork in various other applications. –  vicvicvic Nov 15 '11 at 22:22
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4 Answers

I'm quite sure the logo, saved as vector, png or gif, will make that margin disappear when exported, because what the programs read is that there is no information in that space (at least I'm certain about it in all the adobe products). I'm not sure why you need it though. Is it only for alignment? If you are making this logo for someone else, you can clarify in the logo manual that that space needs to be always empty. Hope I helped!

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If you look at the files I've linked (the PNG and the PDF) you can see that there's a space above the logo. This is because I made the artboard "bigger". So the information is definitely in the exported files. I want this extra space to be considered when aligning so that the vertical center of the logo is the center of the rectangle and not the center of rectangle + descender. –  vicvicvic Nov 10 '11 at 13:41
    
the information is in the exported file when you saved it from illustrator or the program you used to do it. But when importing (perhaps I should have used that word) to Photoshop or illustrator, it's not reading that space. And I don't know of any way to import a transparent image without automatically cropping it. Maybe someone else does, I'll follow this question. –  Yisela Nov 10 '11 at 14:19
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this a very wrong practise, but in case there isn't a way to import that transparent space or you are in a hurry... you could put a single pixel with 1% opacity (or something like that) in one of the top corners. The png should save it, it wouldn't be visible and it would recreate the box. –  Yisela Nov 10 '11 at 14:27
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Good question, and something that I've found a problem myself.

You could create a separate version of the logo which includes a visible crop box.

Make it really obvious it's not to be used for final artwork - probably by having the text "FOR PLACEMENT ONLY" right across it.

Once you've got it right, place the regular logo over the top and delete the original "placement" logo.

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There is a workaround for Photoshop if what you're trying to do is align the horizontal center. As you've discovered, Photoshop's auto-align tools look only at the pixels and ignore that 100% transparent top margin, but if you invoke Free Transform (Cmd/Ctl-T) you'll see that the Smart Object still remembers your initial "Crop to Crop Box" choice, so the horizontal center handles will be in the right place.

Drag a guide and snap it to those handles, exit Free Transform and snap your other object(s) to the guide.

Alternatively, drag out your guide first, then use the Free Transform trick to let you snap the logo to the guide at the correct center alignment.

In layout-challenged applications such as Pages, you're going to have to eyeball it, I think.

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For Pages your problem is fully solvable:

Simply make an invisible frame (i.e. safe zone) around the logo and save as .AI:

  1. Create a rectangular safe zone frame around the logo.
  2. Set its Fill & Stroke to None (invisible).
  3. Save as .AI.
  4. Drop the logo in your Pages document, Done. Safe zone persists around your logo.
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