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I have an idea for a logo, and an idea of what the font should look like. However, I don't know how to go about describing that to find a font.

I know that the lines of the S should be parallel as well as a few other features, but don't know how I'd translate that into a search. The usual parameters of font categorisation don't cover this.

Heres a bad drawing of what I'm thinking, so if anyone happens to know a similar font to get me going that would be great (it should be heavier than this but this shape)...

Like this but thicker

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You don't need to design the typeface, just 5 letters, and the top half of the 'r' shape can be used in all of them (rotate, reflect, etc) – Yorik Jan 14 at 15:14
I think the op would like a font to match his logo (?) A quick search gave me UWR Nissan... not sure using a font designed for a particular car brand is a good idea! Another thing that might be helpful is to have a look at the "similar" fonts on on the top right It doesn't come in a light weight, anyway – johnp Jan 14 at 15:21
For a logo it may be best to design the art yourself, since you have already sketched it out the hard part is done. – ispaany Jan 14 at 15:58
Related (not a duplicate): How can I describe the font I am looking for or looking at? – user568458 Jan 14 at 16:15
up vote 50 down vote accepted

johnp already mentioned using an automated font identification tool might prove troublesome without a rendered sample, but you could always just make your own rendered sample. It doesn't have to be perfect since the auto-identifiers build in some tolerance to broaden the search. Luckily, your glyphs are easy enough to create:

smarta type sample

WhatTheFont returns a few typefaces that are very similar to your sample.

Snasm ExtraLight type sample Hemi Head type sample

Elevon type sample Korataki type sample

Another auto-identification service is What Font is.

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If you are looking for a font which specific features, I would recommend using font identification apps/sites based on the traits you have in mind. In your case, it would be helpful to upload your final logotype to online ID sites to find something similar.

  1. Identifont is a useful tool to find a typeface based on some questions on a font's anatomy.
  2. Using this together with MyFont's "similar" font suggestions can be helpful. MyFonts also provides a font identification app and site, though this may not be helpful in your case, unless you provide a rendered prototype.
  3. Fontspring also has a font id site in beta.
  4. If you see a typeface with similar characteristics in the wild web, Fount can help identify it.

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It's a close match, but I wouldn't recommend using the Nissan font! @bboybeatle – johnp Jan 14 at 15:39

If you would like to try a decent FREE font exchange go to You can type in the actual letters you want to see in the fonts they have listed. They have it grouped very well and it may take a few minutes but I think you'll find what you want, be able to download and install quickly and be on your way.

Try the "Techno" section first.

Where it says Preview - enter "smarta" in the case you want.

Fonts work well on PC and Mac.

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"decent" is a bit of a subjective term :) (I will admit, there are some good typefaces on DaFont, but also a lot of be selective!) – DA01 Jan 15 at 5:03
Worth noting you should always check the actual licence on any font you find there, a lot will say free when what they are is free for personal use. – Cai Jan 15 at 10:26

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