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When I design some stock or investment related things, I found that China is different from country like US. In US, red color represent a negative trend, and green represent a positive one. In the contrast, China use the red to represent the positive, and green for the negative. What else company have the same color schema like China? Thanks.

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Wow, the things you learn. I had no idea. –  Lauren Ipsum Apr 13 '12 at 10:33
    
I thought this was one of the things that was pretty much a worldwide 'standard'.. I can tell you that in most countries (most likely all countries) in Europe, it works the same way you described (green = up/positive, red = down/negative). Also, interesting question. –  poepje Jun 19 '12 at 19:16
    
Same happens with symbols, even western cultures are not as unified as one thinks. Variation is big, best not interpolate that your meaning is what you think of is outside your native cultures. –  joojaa Nov 18 at 5:47

3 Answers 3

I'm not sure how reliable it is, but this link seems to have a fairly comprehensive list of color meanings grouped by specific culture. I know that red is typically seen as a lucky color in many eastern cultures whereas it's seen as a danger flag in most western cultures (stop signs, emergency power switches, fire alarms, self-destruct buttons, etc.).

I'm sure there are some decent cog sci or sociology papers on this, but it seems like you're looking for more of a guide to color use in design in various cultures.

Edit: This chart may be a little easier to use; it seems like it was made by / directed more toward designers

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I think countries in east asia have the same color represent, like Korea, Japan, and taiwan.

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Any clues on why you think that? Are you familiar with multiple east-Asian cultures? –  poepje Jun 19 '12 at 19:17

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