Somehow, I inherited this project that comes with a logo, the CEO already has business cards printed with that logo on it, and as far as I'm concerned, the colors and design are non-negotiable anymore.
So far, so good.
The tricky part is that I'll be working around that logo: web site, t-shirts, marketing collateral, etc. The logo consists of three letters in a space age font, and it's simply attractive, because the previous designer (?) used a blue gradient:
dark blue not so dark blue even not that dark blue lighter blue light blue glaring blue light blue lighter blue even not that dark blue not so dark blue dark blue
And although I could sort of eye-ball the
middle of the road blue that was used to produce the logo, I was wondering whether there is a better method for finding the base value of the blue gradient.