I'm not a designer (as is probably obvious from the vague question), but I'm being asked to design the signage that will go on the front of our offices. Our logo is deliberately simple, blocky white text on black, with blocky black text on white below. The people we share an office with have a similar logo, but with somewhat thinner text.
Our front door is glass, and the area behind it is well lit. We'd like to print the logos / text onto transparencies and stick them to the glass, but this brings up some design issues that I'd like some professional opinions on. There's some slack in terms of what we do with the logo, in terms of what we make transparent, partial opaqueness, etc., and too many options to make test prints for all of them (the transparent print paper isn't cheap!)
My first thought was that we make the white parts transparent, and rely on the lightness of the background to shine through in place of the white. That works okay for us, because the blocky font still allows it to be readable. But our neighbours' logo uses quite thin black text on a white background, so I'm worried about readability.
Should I instead be trying to print in white/transparent, to allow the light behind the logo to diffuse through the white parts (instead of being blocked by the black)? That's obviously not possible on a standard printer so I can't test it, but the printers who'll be doing the final job will be able to I'm sure.
So, to be more succinct about the issues:
- Should I be avoiding using black on transparent?
- Is there any way to make thin dark text on transparent more readable?
- Would partial transparency help me at all?
- Are there any general design tips for making logos that work well on glass that might be relevant here?