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Does anyone have any recommendations, links, or tutorials on how to create a similar effect to this using a normal photo?

enter image description here

More: http://www.behance.net/gallery/Nike-60-Surfcali/1242523

My goal is to create a subdued, dream like photo with gritty, tactile texture.

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Open the 'normal photo' in instagram and apply the filters. –  DA01 Jun 30 '12 at 4:37

3 Answers 3

You could try this one: tutorial

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Try to look at the results of DeviantArt's query “instagram tutorial”. There should be some action pack IIRC. You could also repeat this query elsewhere (e.g. Google).

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If you don't want to do the step-by-step tutorial (in case you need to repeat this process a lot of times, for example), you could download one of the many already-made photoshop actions to imitate instagram effects.

Take a look here for a list of all effects: http://blog.spoongraphics.co.uk/articles/10-photoshop-actions-to-create-instagram-style-effects

That particular one you mentioned could be similar to "Pale and bright": http://chic-chick.deviantart.com/art/Bright-and-pale-91781369


enter image description here

After the action:

enter image description here

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