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What is the industry term for this effect?

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Tooltip. Citation. Notation. Zoom. Annotation. Inline help. –  DA01 Aug 11 '12 at 2:45

2 Answers 2

Callout is the most common term I know of. You used it in your question. Regardless of whether it indicates a source or not, it's still referred to as a callout.

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It's a pointer

The Callout, if it is used within other text, has a "pointer" as illustrated above. It is shaded in your illustration and has a rule to give it a 3D appearance. (The red arrow is also a pointer.) If it is just a design element, boxed as you show, used for some impact; I'd call it a design element.

Usually, a callout brings the reader's attention to text that is used in the article (copy) by setting it with some sort of emphasis. There can be many different ways to emphasize a callout. Your example uses a pointer. Bearers can also be used.

If it does not repeat text within the article, it is not a callout. It is text set within an attention-getting border. As you show it without the rest of the article, it is not a callout.

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