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Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum?


I tend to think that the classic "Lorem ipsum" text needs explaining to clients who haven't seen it before. But text along the lines of "Copy goes here. Copy goes here. Copy goes here.." or "Xxxxxx xx x xxx. Xxxxxxxx xx xxx x xx" seem inelegant.

Are there any alternatives I should consider?

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5 Answers 5

Yeah - that'll work.

http://www.lipsum.com/ is what I usually use.

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+1. That's a very useful site (despite the design). –  Philip Regan Feb 17 '11 at 21:10

Ideally, nothing. Instead, use the actual content. Content is integral to a successful design, but, alas, even today, it's still treated like an afterthought all-to-often.

Otherwise, Lorem ipsum is pretty much the habit.

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Do you mean use examples of actual content? There are many applications in which you have to design for content that doesn't exist yet, for example a newspaper/website. –  e100 Feb 18 '11 at 15:47
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That's my point. Content is often an afterthought. Ideally, the content would be getting created prior to or during the visual design phase. Granted, we rarely work in ideal workflows. –  DA01 Feb 18 '11 at 17:08
    
Actually it is a fairly popular opinion that readable content distracts from the design layout, So it really depends on what you are trying to get feedback on. Grey blocks in place of photos can serve a similar purpose –  JamesHenare Feb 18 '11 at 20:06
    
Don't forget that "readable placeholder content" can be indistinguishable from the real thing. Lorem is real obvious real fast. –  horatio Feb 18 '11 at 20:23
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Depends on the client. Some get so caught up in the content (change this headline! I don't like this photo! We don't do charts that way!) that they can't see the design they're supposed to be giving feedback about. Others want real examples so they can judge the layout more accurately. In addition to Lorem Ipsum, I often put placeholder content in magenta, because nobody colors anything magenta, and it's very easy to say to the client "anything in pink is dummy copy." Then you can use real copy, but they'll ignore it as they should. –  Lauren Ipsum Mar 2 '11 at 18:40

Hey, I resemble that remark....

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I use Fillerati, which gives you text from public domain books to place in your documents.

If you've got any sort of content already from the client, you can use that too.

I once used a computer science text book (only thing I ever used that book for) as dummy text...

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Your discomfort in using classic placeholder "Graphics Greek" text comes from not knowing enough about it. It is an amalgam of Latin that imitates the patterns of ENglish so closely in terms of frequency of various lengths of words so closely, that you can lay it in position, copy it to Word, use the word count tool, and know what amount of real text is need to fit the layout. Get over your discomfort and they will get over yours and you'll come across as a professional.

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As I said, the issue is that it needs explaining to clients. –  e100 Jan 22 at 16:00

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