Questions regarding imagery, colors, typefaces, or other visual or audio items used to identify a business entity.

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-3
votes
0answers
44 views

Can anybody think of a name for this weird business [closed]

I have a friend that wants to set up a graphic and website design business, he live on a surfing beach and also wants to design and print clothing and other things to do with that beach for the ...
1
vote
1answer
57 views

Is it inappropriate to ask for royalties on a logo design if the client decides to print the logo on products and sell them?

I am fairly new at graphic design and I have just finished creating a logo and marketing materials for a client. I only intended for the images to be used for marketing and advertising of their ...
8
votes
7answers
1k views

How do you present typeface options to your team during a rebranding

The startup web dev shop I work for is maturing and all the design/branding decisions that were thrown together early on are being reconsidered (logo, typeface, colors, ect...) for a big rebranding. ...
1
vote
2answers
176 views

Rebranding a website to get a professional look

I am a web developer student, and I usually think too much on user experience when it comes to designing websites (colors, interaction, etc.). This concerns me a lot when it comes to the creative ...
0
votes
1answer
149 views

Branding Cars on Photoshop / Illustrator

Any idea on how to Design Printable stuff for different cars. I mean branding a complete car by designing stickers which are than pasted on a car. The main problem is that how can we get the ...
1
vote
2answers
452 views

Style Guide Template

I'm creating a website and I'm in the branding and styling stage where I'm picking a color scheme, font combinations, etc. I want to create a very basic Style Guide to show to my clients for ...
1
vote
3answers
122 views

Critique: Help with placement of logo elements in relation to each other for a web and app-based music service

I've developed a logo for a web and app-based music service. I'm pretty happy with the shape of the icon, it's very close to what I envisaged before making it. However, I can't seem to find a ...
3
votes
3answers
248 views

Critique: Musically Inspired Brand Identity Design for a Freelancing Home Studio Music Producer

My name is Kaitav Sapre and I am an independent home studio music producer. I am having a new logo designed for myself, but I am unsure about the type of logo I should consider getting designed, and ...
3
votes
2answers
737 views

How can I create a letterhead template that doesn't break our company branding guidelines?

I'm a director of a nonprofit, and I've been working on a letterhead for my group that we can use. Nearly a decade ago, we had an actual graphic designer draw up a branding guide for us that we try ...
3
votes
1answer
80 views

What are some good resources for branding exercises or workshops?

I have the chance to set up the branding for a friend's start up business. We're not looking at actual logos just yet, just trying to work out a voice, look and feel for the business - map out what ...
9
votes
7answers
3k views

How can I represent “fast” or “Fastest” in a logo? Any successful examples?

I am doing rebranding of a company that provides internet through fiber-optic cables. I want to portray "FAST", "fiber optics" and "connectivity" in that logo. In all my initial sketches, I have ...
1
vote
2answers
224 views

logo for clothing brand using 3d block

I'm designing a clothing brand logo and it uses a 3D children's toy block. We've looked at other clothing logos but none are in 3D. Is it ok to use a 3D object in a clothing brand logo?
2
votes
2answers
401 views

How do you determine colors for a logo on black and white backgrounds?

How do I choose the colors for a logo in order that it can be used on both black and white mediums? Should I use two different color schemes? Are there other methods of making a single logo which ...
4
votes
2answers
125 views

Are new brand names/logos typically trademarked, and what are the most common reasons for doing so?

I've been doing some preliminary reading on trademark law, and I see that a trademark with the USPTO isn't necessary to defend the uniqueness of your new brand name or log in court. The USPTO gives ...
10
votes
4answers
735 views

How can I explain to my client that more than two fonts in a logo is a bad idea?

I created a logo using an M & C from Moonhouse font. I modified them letters to suit their brand, but the basic shape is still recognizable. The company name is in Goodtimes font, to indicate that ...
4
votes
3answers
453 views

Difference between brand/design style guide and a UI Pattern Library and how to avoid conflicts?

What is normally covered in a brand style guide that is not included in a standard design style guide in the context of traditional and digital production? Does the brand style guide only cover the ...
5
votes
4answers
538 views

How can a designer decide whether a competitors design is similar enough to their own to take further action?

There is a lot of copycatting out in the world, and it's a constant legal battle fought in higher courts. For us ants on the ground, grinding away in smaller capacities with little or no permanent ...
13
votes
7answers
340 views

When/how to stop brainstorming new ideas and move on when there is no clear frontrunner?

I'm currently working on naming a product, and I have a list of names. Some are okay, some aren't, but I know at some point I have to close the list, pick a couple that sound good, and present them to ...
2
votes
3answers
286 views

Logo / process critique

I included my design thinking in the picture above; I would greatly appreciate any comments or questions about my process and final result. The objective is to create an identity for a ...
4
votes
3answers
267 views

Is it acceptable to use different but similar typefaces for print content and web content?

To be more specific, is it acceptable to have two different typefaces used for headers? One will be used for web content and the other for print or more static content where the type won't be at the ...
3
votes
3answers
647 views

Is it bad practice to use non-brand fonts in ads?

I'm working on a set of ads designed to have a social media sort of feel. Generally, these ads have a header and a sub-header on a stock image. The brand has a specific header and body font that must ...
8
votes
4answers
541 views

What do different bracket/braces/parens in logos mean?

I'm thinking on a logo for my personal site that is tech/dev oriented and I've been curious about the use of brackets/braces/parens in logos. Most of these special characters have a lot of different ...
7
votes
3answers
200 views

Logos with avatars (mascots) vs anything else

Has anyone seen a study on how users react to logos that contain alive things like birds vs just geometric shapes or really anything else? I assume everyone will grow to love a mascot more then just a ...
6
votes
5answers
4k views

Which of these font communicates “luxury products” better?

We are about to create a new luxury fashion brand. We researched many trademark logos, and saw they use different font types. We cannot decide between the two different fonts below. We target people ...
1
vote
1answer
694 views

How does apple use its logo? A question about gradient logos

I'm an aspiring logo designer so I'm doing some research. Apple's logo, according to all the "evolution of the Apple logo" photos, shows their current logo as being a 3d type Grey gradient logo. So ...
7
votes
2answers
103 views

Resources for metrics about brands

I love the site Emblemetric but I've read everything on there since it's not updated so often. Where can I find other resources dedicated to metrics and analyzing logo trends?
4
votes
2answers
261 views

Is providing only minimal contact details bad for freelance designers?

If a freelance designer is re-branding, is it bad to use a minimalist approach to providing contact detail - email, phone etc? Example: I hardly ever do phone calls unless it's for a conference and ...
1
vote
2answers
743 views

Is it OK to alter the original logo on dark background or it's not a best practice for Branding?

Like below. Or we should try to make the change the original logo so it can look identical on any background? Can the 2nd logo (inverted) harm the branding or it's ok? It's easy to inverse a ...
5
votes
2answers
81 views

Typeface suggestions for both family programming and contemporary art

I work at a fairly large not-for-profit arts/cultural organization that hosts diverse activities from children's art camps to family cultural events and contemporary art/performance. We use Trade ...
4
votes
2answers
4k views

Why is Blue/Green/Yellow/Red such a popular color scheme for logos?

Why is the combination of Blue/Green/Yellow/Red squares or letters such a popular scheme used in many logos of tech companies? The popular examples being the Windows Flag icon, Google logo and the ...
4
votes
1answer
480 views

How to explain the reasoning for and against a font choice?

I have a client who runs a fairly traditional transport business; no thrills, creativity or fun about it. Until recently, he has been using a combination of Bookman Old Style Bold for headings with ...
5
votes
1answer
1k views

Why is it called branding 'collateral'

I use the term from time to time and i just cant get my head around it why is it called branding 'collateral' - in my mind collateral is something you put up as a security, usually in conjunction to a ...
10
votes
4answers
1k views

What is the best way to roll out new branding?

If a company has been in business for some time they generally have a stockpile of branded materials in addition to online content. How should the company handle utilizing a new brand design or ...
2
votes
2answers
247 views

What is term for a brand identity “color treatment”?

What is the industry standard term for a set of color guidelines for a brand identity? Logo Usage Guidelines Brand Identity Guidelines Something else? Edit: As Scott mentioned "whatever works". ...
2
votes
2answers
163 views

Logo distribution - without color profiles?

The company I work for recently started a partnership program. Part of the program includes us sending out our logo to our partners which they will include in their websites, signs and printed ...
2
votes
1answer
401 views

What are key elements that define a design as vintage?

Curious to know what key elements out there that some use or see that defines a design as vintage. I know some would consider vintage by the typography or pattern used in the design but what are ...
12
votes
4answers
935 views

How was brand consistency maintained before computers?

The era of computers makes it easy to regulate brand consistency - you can e-mail anyone your branding guidelines in a PDF and it will have all the information they need. However, I still sometimes ...
3
votes
2answers
302 views

What type of information should a logo display, or what makes a great logo?

For example, for a tech company, should one be able to look at a logo and immediately see 'tech company', or whatever niche that company may provide\service? Also, is the color scheme important as ...
6
votes
3answers
756 views

Designing interesting looking websites in greyscale, minimal tones

I know a business that wanted a website to match their brand, and it would seem that they are allergic to colour. I think designs in greyscale can look amazing, especially in print, but it feels near ...
5
votes
2answers
300 views

How to portray “confidence” and “reliability” in a brochure

I have to design a brochure for a client. I don't understand much of brand identity, but my client says his brochure should reflect the following: Professional It should not be the flavour of the ...
5
votes
6answers
896 views

Double sided letterhead design with heavy ink coverage on the reverse

I have a question for seasoned graphic designers. I'm designing a logo and a stationary including the letterhead. The back of the letterhead uses a very dark background. The question is, is it risky ...
8
votes
4answers
6k views

Different Logo Colors for Different Uses, Appropriate?

I am finalizing the last step of my logo redesign process. Is it ok not to have a regular color when presenting my logo? I am thinking about having a defined list of colors for different use cases ...
1
vote
3answers
598 views

Too long name for portfolio site

I'm making a portfolio website, but I have a short first name, but a long last name! Wxxx - first name Vxx Dxx Dxxxxxxxx - last name I've started with a logo with just my first name or something ...
5
votes
2answers
272 views

“Pretty” design vs “appropriate” design

Ok, I'm really interested in hearing the feedback of others on this one. I work in a company with a number of marketing managers (as I've stated in a couple of other posts)... And we have FINALLY ...
2
votes
4answers
9k views

Creating a custom grid for a logo in Illustrator

I always wondered how to create a those custom grids like you can see on David Pache's works (http://dribbble.com/helveticbrands) and Igor Duibanov. I found out how to create a tangent to a circle ...
12
votes
6answers
7k views

How can I lock down Microsoft Word to protect our branding?

I re-branded our organization a couple years ago and created what I thought were very "easy to use" Word templates for things like letterhead, forms, and long documents. As well intentioned as my ...
4
votes
4answers
468 views

BRANDING: How can you create a 'brand' for many different companies under one parent company?

How can you 'brand' 5 different websites that live under one parent company that are all very similar with the exception of the demographic? Stack Exchange is a very good example because they sites ...
6
votes
2answers
123 views

How can you turn a clients ideas for how they want their brand to be into graphical elements?

I have all the essentials, their vision statement, their mission statement, core values, target market, values... on and on. I am just having the hardest time trying to come up with graphical elements ...
4
votes
3answers
805 views

Should your website and logo have the same color scheme

I am working on a completely new blog from scratch. New logo, branding, house style, everything needs to be done. Now the logo that is designed for the website has 3 colors, brown, green and black. ...
1
vote
1answer
375 views

What are examples of creative uses of restaurant print design paraphernalia?

I was recently asked to design all the print design paraphernalia for a tapas restaurant of a great friend of mine. That would include a menu listing all the tapas and wines, a glass pad, a place mat, ...