Questions regarding imagery, colors, typefaces, or other visual or audio items used to identify a business entity.

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3
votes
3answers
45 views

Should a logo contain stock images?

My wife recently got a logo designed for her new business, by a professional branding company. It went through several stages of approval, getting the logo just right, however, when she went on to the ...
2
votes
2answers
32 views

Is Black Pooka or Pooka Studio a bad name for a Graphic Design business?

I'm having a hard time deciding on a name. As of right now I'm going between Black Pooka and Pooka Studio. Is Pooka a good choice? Is it stupid?unprofessional? too obscure or confusing? Will I hate it ...
4
votes
1answer
47 views

Reuse previous design for new projects

I have a client that I did branding and design for a particular program within a non-profit organization. The program is now cancelled by the organization the client was working for. Now my ...
0
votes
2answers
77 views

Using part of logo in creative concepts

I am requesting feedback regarding the use of the letter "r" from the logo with other images and text to create and overarching theme/identity for the brand. Which of the following options (A, B or C) ...
3
votes
1answer
67 views

Sizes for icon for social sharing

I am creating an icon for our brand to appear on our clients sites next to the sharing options e.g. Facebook, Twitter, etc. I cannot find a standard size for all these icons. I realise that each ...
1
vote
1answer
101 views

Why is it a bad idea to reuse a logo typeface elsewhere in branding?

Although I am not a graphic designer, I often end up referring to design branding materials for various reasons. In my experience, many brand guideline documents have a Fonts section, which specifies ...
-4
votes
1answer
30 views

Representative color of Software Development [closed]

What are the base colors for software development companies? I mean, when creating a website, a logo, flyers, etc... everything related to branding, and things like that, what are the colors that best ...
0
votes
0answers
13 views

Which Pantone Library? [duplicate]

I am working on some brand guidelines for a client and am specifying the RGB and CMYK values for the colour palette. I also wish to include Pantone colours, however, when I look in InDesign there is ...
9
votes
2answers
240 views

How do I convince my client that coloring their brand name in a text block is a bad idea?

My company keeps requesting that the company name be in green (the brand color) every time it appears in a text block. This is jarring, disruptive and generally bad design but I am having a hard time ...
3
votes
5answers
464 views

How to select colors for target audience based on age?

Are colors and color combinations at all dictated by the age of your target demographic / audience? Since I think most would say yes than how do might I go about selecting appropriate colors for that ...
7
votes
4answers
218 views

How Many Directions / Concepts

This is mainly referring to branding / logo design. I typically offer (at least) 3 different ideas so that my clients have more of a choice of what they prefer. I will then revise their favourite ...
10
votes
9answers
2k views

As a graphic designer, should I use my personal name or create a business name/branding?

For a designer who begins doing freelance or start (or renaming) his/her own business, there's usually that critical decision that must be made: Should I use my own name or have a business name for ...
1
vote
2answers
639 views

Standard placeholder text for a business card

I would like to know if there is any standard placeholder text for each & every content in a business card? The content may include Name Job/position Email Phone
2
votes
2answers
385 views

Pantone vs process for logo printing

I was talking to my printer today and he was saying that while a single colour logo specified as a Pantone is cheaper to print ( litho offset ) ... that defining it as a CYMK process colour if often ...
1
vote
0answers
121 views

When presenting a logo to a client what type of paper should I use? [closed]

I am presenting a logo ( and other branding ) to a client. I know that I should present the logo as it will be used, so I will be using card stock for the business card version; and their stationary ...
3
votes
2answers
313 views

Free Style Guide / Brand Guideline Templates [closed]

Does anyone know where / if I can download any for free? It's more just the content that I'm after, I could then tailor that and the design of the document itself to each branding job that I work on. ...
1
vote
1answer
90 views

What is the visual concept behind squared, boxed or Z patterned letters in logo design?

I am willing to know the visual concept or communication behind such logo designs like IDEO's forming or surrounded by a flat square shape and contains only 4 letters or symbols. See the images as ...
4
votes
3answers
268 views

Are there rules, guidelines or methods to face the creation of international branding?

I was asked to completely create from zero a new brand (and logo) which its name must be: Short (one or two very short words). International. Means that should be easily readable and easily ...
1
vote
1answer
88 views

Branding identity - different font for email

We are developing new identity for our company. For print material we decided to go with Helvetica font. However we get into serious discussion about font for email. To achieve some consistency, we ...
2
votes
1answer
59 views

Variation of umbrella logo for “children's” department [closed]

I'm a graphic designer and my company is usually very protective of our system mark. All of our centers use the same logo with simple text below to designate the location. We don't allow any ...
0
votes
0answers
116 views

Looking for feedback on kerning and custom type treatment

Working on a logo wordmark for a pasta fast food chain. They wanted something very simple and typographic. There will be a little grunge treatment after this but i first want to get the kerning and ...
3
votes
2answers
178 views

What are the best practices for providing a client with brand assets?

I have created a logo for a client and don't know the best way to give the file to the client. What are the best file types to provide the client, eg illustrator, Photoshop, jpeg, TIFF and what ...
0
votes
0answers
17 views

Combining three logos/brands in a website header [duplicate]

I'm designing a page for a contest that is based on a partnership between three brands. I've experimented with different ways of simply combining the three logos, which have different width/height ...
2
votes
3answers
191 views

Logo design: shape overlap?

I am in the process of cleaning up a relatively complex logo, and am unsure as to what the best way to manage the joins between different colors. Should I leave the vector shapes in such a way as they ...
0
votes
2answers
193 views

Which Logo communicates more “professionalism and luxury”? [closed]

Edit: New logo after hearing great critics here: So I created a Logo for a company which they accepted and liked more than the old one. However, they asked me if I believe the new one communicated ...
1
vote
1answer
173 views

Logo: improvement, what software to use, general guidelines

I'm an amateur interested in graphic design. What I'm doing is a logo for a brand called Shelves. I started sketching with the idea of the letter S + a book, shelf, sheet of paper or something ...
1
vote
0answers
27 views

How do I choose secondary branding colors? [duplicate]

How can I make my branding color palette from primary colors? This is the url with the logo and the primary colors: http://www.onetravel.com/ How can I make other colors?
1
vote
2answers
87 views

Where do pictures in branding identity design come from?

I'm doing self-teaching of brand identity design. While I look at wonderful examples on Behance, I found professional designers often use photos to further illustrate the brand identity. while photos ...
5
votes
1answer
221 views

Does this Chinese font fit in with our brand?

We are about to make the Chinese version of our charity website live but I'm not certain about the font we are using. Our Chinese office say they are happy with the system default but they don't have ...
1
vote
2answers
152 views

Is it safe to incorporate a Star Wars Light Saber into a logo without permission?

So I am trying to design a logo for a company, they have requested I incorporate a Star Wars light saber into the logo. I fear this may cause copyright problems. Is it okay to use something like ...
4
votes
3answers
920 views

Critique: Are these text-based logos positioned comfortably, and do they convey elegance?

Something is amiss about this logo I've made for myself. I am a design student, and soon-to-be graduate. This logo will go on my business card and possibly other promo things in order to allow me to ...
5
votes
2answers
2k views

Can I make changes to the Facebook 'f' square logo like removing the background?

The Facebook Do's and Don'ts say that I'm not allowed to modify the logo. I don't want to modify the logo, I just want to use the white 'f' without the blue backdrop. Does anyone know if this is ...
1
vote
2answers
78 views

What kind of files, graphics, and information would be in an “identity starter kit?”

I am a first year design student, and my uncle informally asked me to create a logo for him. He is working with a woman who helps people grow their business by getting them on social media and ...
8
votes
2answers
805 views

Handling non-standard fonts in corporate identity

How do organizations successfully manage their corporate identity when their brand guidelines incorporate non-standard fonts? In particular, external-facing materials that are not developed by the ...
9
votes
2answers
2k views

How to convince a client to have their logo redesigned?

My current client have requested a full campaign, brochures, website, all material except they have requested that the logo stays the same. They are a relatively mid-sized company, and have had the ...
3
votes
2answers
129 views

Can a visual identity evolve?

Iv been given a creative director as my first job and am developing our visual identity from scratch.. We are an outdoor media owner.. If created a simple cartoony style for all our illustration.. Can ...
7
votes
4answers
630 views

Methods for designing identity systems beyond the logo

I've been designing logos for awhile now, and I'd like to think that I've gotten better at it over time. Part of that is because I tend to have a few design goals in mind and a process worked out that ...
-1
votes
2answers
105 views

Brand Identity Printing

Does a freelance graphic designer send a brand identity project to a printing company or is that the clients job?
0
votes
0answers
54 views

What do you think of? Watch, technology, classic / modern, time, space, infinity

Would LOVE some help. I'm trying to come up with a logo for my watch brand. Main idea is it will be classic but modern. I know that's a bit of an oxymoron but yeah. The other main ideas I'm trying ...
1
vote
2answers
443 views

Suggestion for Alternate Font Option?

Would greatly appreciate your help. I had a freelance graphic designer create the below logo for me. It is for a higher-end real estate photography and marketing company in the Los Angeles area, and I ...
3
votes
3answers
1k views

What items is a company's brand identity typically applied to?

I'm a newbie in Branding of products in the market using Graphics Design and as per my question, I would like to know what items are supposed to be branded for a photographer as a client? Branding is ...
1
vote
2answers
202 views

Client communication problem re Logo and Branding

A few years ago I made a website for a client. It was arranged informally, there was no contract. Since that time his business has grown along with the website and I'm also involved regularly in ...
3
votes
2answers
384 views

C&C on a minimal logo that represents my name (“octopod”)

I am very much dying for a second opinion on a logo that brands my name. I have gone through many different logos without asking what other people think of them. The goal here is to represent my name ...
1
vote
2answers
1k views

Is it inappropriate to ask for royalties on a logo design if the client decides to print the logo on products and sell them?

I am fairly new at graphic design and I have just finished creating a logo and marketing materials for a client. I only intended for the images to be used for marketing and advertising of their ...
9
votes
7answers
2k views

How do you present typeface options to your team during a rebranding

The startup web dev shop I work for is maturing and all the design/branding decisions that were thrown together early on are being reconsidered (logo, typeface, colors, ect...) for a big rebranding. ...
1
vote
2answers
241 views

Rebranding a website to get a professional look

I am a web developer student, and I usually think too much on user experience when it comes to designing websites (colors, interaction, etc.). This concerns me a lot when it comes to the creative ...
0
votes
1answer
342 views

Branding Cars on Photoshop / Illustrator

Any idea on how to Design Printable stuff for different cars. I mean branding a complete car by designing stickers which are than pasted on a car. The main problem is that how can we get the ...
1
vote
2answers
1k views

How do I make a style guide template?

I'm creating a website and I'm in the branding and styling stage where I'm picking a color scheme, font combinations, etc. I want to create a very basic Style Guide to show to my clients for ...
1
vote
3answers
223 views

Critique: Help with placement of logo elements in relation to each other for a web and app-based music service

I've developed a logo for a web and app-based music service. I'm pretty happy with the shape of the icon, it's very close to what I envisaged before making it. However, I can't seem to find a ...
3
votes
3answers
341 views

Critique: Musically Inspired Brand Identity Design for a Freelancing Home Studio Music Producer

My name is Kaitav Sapre and I am an independent home studio music producer. I am having a new logo designed for myself, but I am unsure about the type of logo I should consider getting designed, and ...