4
votes
2answers
232 views

How to portray “confidence” and “reliability” in a brochure

I have to design a brochure for a client. I don't understand much of brand identity, but my client says his brochure should reflect the following: Professional It should not be the flavour of the ...
6
votes
2answers
100 views

How can you turn a clients ideas for how they want their brand to be into graphical elements?

I have all the essentials, their vision statement, their mission statement, core values, target market, values... on and on. I am just having the hardest time trying to come up with graphical elements ...
4
votes
2answers
274 views

Branding a company that has no public identity

Ok, that title might seem a little strange, but I will try to explain. And I will say, I do know this is more of a discussion type question, and not a technical question. Hopefully I wont get ...