2
votes
1answer
54 views

Is it acceptable to have more than one typeface associated with a brand?

To be more specific, is it acceptable to have two typefaces used for headers, one for web distribution and another for print or more static content where the type won't be at the mercy of someone ...
3
votes
3answers
423 views

Is it bad practice to use non-brand fonts in ads?

I'm working on a set of ads designed to have a social media sort of feel. Generally, these ads have a header and a sub-header on a stock image. The brand has a specific header and body font that must ...
5
votes
5answers
223 views

Which of these font communicates “luxury products” better?

We are about to create a new luxury fashion brand. We researched many trademark logos, and saw they use different font types. We cannot decide between the two different fonts below. We target people ...
4
votes
1answer
344 views

How to explain the reasoning for and against a font choice?

I have a client who runs a fairly traditional transport business; no thrills, creativity or fun about it. Until recently, he has been using a combination of Bookman Old Style Bold for headings with ...