3
votes
1answer
23 views

What are some good resources for branding exercises or workshops?

I have the chance to set up the branding for a friend's start up business. We're not looking at actual logos just yet, just trying to work out a voice, look and feel for the business - map out what ...
7
votes
3answers
151 views

Logos with avatars (mascots) vs anything else

Has anyone seen a study on how users react to logos that contain alive things like birds vs just geometric shapes or really anything else? I assume everyone will grow to love a mascot more then just a ...
4
votes
2answers
231 views

Is providing only minimal contact details bad for freelance designers?

If a freelance designer is re-branding, is it bad to use a minimalist approach to providing contact detail - email, phone etc? Example: I hardly ever do phone calls unless it's for a conference and ...
10
votes
4answers
959 views

What is the best way to roll out new branding?

If a company has been in business for some time they generally have a stockpile of branded materials in addition to online content. How should the company handle utilizing a new brand design or ...
2
votes
2answers
199 views

What is term for a brand identity “color treatment”?

What is the industry standard term for a set of color guidelines for a brand identity? Logo Usage Guidelines Brand Identity Guidelines Something else? Edit: As Scott mentioned "whatever works". ...
5
votes
6answers
791 views

Double sided letterhead design with heavy ink coverage on the reverse

I have a question for seasoned graphic designers. I'm designing a logo and a stationary including the letterhead. The back of the letterhead uses a very dark background. The question is, is it risky ...
5
votes
2answers
252 views

“Pretty” design vs “appropriate” design

Ok, I'm really interested in hearing the feedback of others on this one. I work in a company with a number of marketing managers (as I've stated in a couple of other posts)... And we have FINALLY ...
10
votes
4answers
3k views

What's the difference between a logo and branding?

Are they the same thing? Or does branding = logo + colour palette + typeface? Edit: Just to highlight that I asked about 'branding' - which I definitely hear used to mean solely visual elements - ...