7
votes
3answers
164 views

What do different bracket/braces/parens in logos mean?

I'm thinking on a logo for my personal site that is tech/dev oriented and I've been curious about the use of brackets/braces/parens in logos. Most of these special characters have a lot of different ...
7
votes
3answers
96 views

Logos with avatars (mascots) vs anything else

Has anyone seen a study on how users react to logos that contain alive things like birds vs just geometric shapes or really anything else? I assume everyone will grow to love a mascot more then just a ...
5
votes
5answers
195 views

Which of these font communicates “luxury products” better?

We are about to create a new luxury fashion brand. We researched many trademark logos, and saw they use different font types. We cannot decide between the two different fonts below. We target people ...
1
vote
1answer
300 views

How does apple use its logo? A question about gradient logos

I'm an aspiring logo designer so I'm doing some research. Apple's logo, according to all the "evolution of the Apple logo" photos, shows their current logo as being a 3d type Grey gradient logo. So ...
1
vote
2answers
184 views

Is it OK to alter the original logo on dark background or it's not a best practice for Branding?

Like below. Or we should try to make the change the original logo so it can look identical on any background? Can the 2nd logo (inverted) harm the branding or it's ok? It's easy to inverse a ...
2
votes
2answers
176 views

What is term for a brand identity “color treatment”?

What is the industry standard term for a set of color guidelines for a brand identity? Logo Usage Guidelines Brand Identity Guidelines Something else? Edit: As Scott mentioned "whatever works". ...
2
votes
2answers
118 views

Logo distribution - without color profiles?

The company I work for recently started a partnership program. Part of the program includes us sending out our logo to our partners which they will include in their websites, signs and printed ...
3
votes
2answers
210 views

What type of information should a logo display, or what makes a great logo?

For example, for a tech company, should one be able to look at a logo and immediately see 'tech company', or whatever niche that company may provide\service? Also, is the color scheme important as ...
5
votes
6answers
694 views

Double sided letterhead design with heavy ink coverage on the reverse

I have a question for seasoned graphic designers. I'm designing a logo and a stationary including the letterhead. The back of the letterhead uses a very dark background. The question is, is it risky ...
6
votes
4answers
4k views

Different Logo Colors for Different Uses, Appropriate?

I am finalizing the last step of my logo redesign process. Is it ok not to have a regular color when presenting my logo? I am thinking about having a defined list of colors for different use cases ...
1
vote
3answers
468 views

Too long name for portfolio site

I'm making a portfolio website, but I have a short first name, but a long last name! Wxxx - first name Vxx Dxx Dxxxxxxxx - last name I've started with a logo with just my first name or something ...
2
votes
4answers
6k views

Creating a custom grid for a logo in Illustrator

I always wondered how to create a those custom grids like you can see on David Pache's works (http://dribbble.com/helveticbrands) and Igor Duibanov. I found out how to create a tangent to a circle ...
2
votes
3answers
429 views

How is my kerning?

I'm new to graphic design and I have this branding project I am working on. I need to know how my kerning is for the dimension given in the picture below; I'm finding it rather difficult in ...
6
votes
4answers
3k views

Using stock images for logos

What are the rules concerning incorporating stock image elements into a website branding or logo? From what I understand, IStockPhoto.com doesn't allow it. Are there any stock images sites that ...
10
votes
4answers
3k views

What's the difference between a logo and branding?

Are they the same thing? Or does branding = logo + colour palette + typeface? Edit: Just to highlight that I asked about 'branding' - which I definitely hear used to mean solely visual elements - ...