5
votes
1answer
191 views

Why is it called branding 'collateral'

I use the term from time to time and i just cant get my head around it why is it called branding 'collateral' - in my mind collateral is something you put up as a security, usually in conjunction to a ...
2
votes
1answer
189 views

What special considerations are there for printing on 'flag' signage?

I have been asked to design some advertising to print on tear-drop street signage similar to this: My question is; are there things to keep in mind when designing for this medium as opposed to ...