3
votes
2answers
644 views

How can I create a letterhead template that doesn't break our company branding guidelines?

I'm a director of a nonprofit, and I've been working on a letterhead for my group that we can use. Nearly a decade ago, we had an actual graphic designer draw up a branding guide for us that we try ...
5
votes
1answer
567 views

Why is it called branding 'collateral'

I use the term from time to time and i just cant get my head around it why is it called branding 'collateral' - in my mind collateral is something you put up as a security, usually in conjunction to a ...
4
votes
2answers
268 views

How to portray “confidence” and “reliability” in a brochure

I have to design a brochure for a client. I don't understand much of brand identity, but my client says his brochure should reflect the following: Professional It should not be the flavour of the ...
5
votes
6answers
818 views

Double sided letterhead design with heavy ink coverage on the reverse

I have a question for seasoned graphic designers. I'm designing a logo and a stationary including the letterhead. The back of the letterhead uses a very dark background. The question is, is it risky ...
6
votes
4answers
5k views

Different Logo Colors for Different Uses, Appropriate?

I am finalizing the last step of my logo redesign process. Is it ok not to have a regular color when presenting my logo? I am thinking about having a defined list of colors for different use cases ...
1
vote
1answer
367 views

What are examples of creative uses of restaurant print design paraphernalia?

I was recently asked to design all the print design paraphernalia for a tapas restaurant of a great friend of mine. That would include a menu listing all the tapas and wines, a glass pad, a place mat, ...
2
votes
1answer
232 views

What special considerations are there for printing on 'flag' signage?

I have been asked to design some advertising to print on tear-drop street signage similar to this: My question is; are there things to keep in mind when designing for this medium as opposed to ...