Questions regarding imagery, colors, typefaces, or other visual or audio items used to identify a business entity.

learn more… | top users | synonyms

2
votes
4answers
9k views

Creating a custom grid for a logo in Illustrator

I always wondered how to create a those custom grids like you can see on David Pache's works (http://dribbble.com/helveticbrands) and Igor Duibanov. I found out how to create a tangent to a circle ...
12
votes
6answers
8k views

How can I lock down Microsoft Word to protect our branding?

I re-branded our organization a couple years ago and created what I thought were very "easy to use" Word templates for things like letterhead, forms, and long documents. As well intentioned as my ...
4
votes
4answers
476 views

BRANDING: How can you create a 'brand' for many different companies under one parent company?

How can you 'brand' 5 different websites that live under one parent company that are all very similar with the exception of the demographic? Stack Exchange is a very good example because they sites ...
6
votes
2answers
126 views

How can you turn a clients ideas for how they want their brand to be into graphical elements?

I have all the essentials, their vision statement, their mission statement, core values, target market, values... on and on. I am just having the hardest time trying to come up with graphical elements ...
4
votes
3answers
814 views

Should your website and logo have the same color scheme

I am working on a completely new blog from scratch. New logo, branding, house style, everything needs to be done. Now the logo that is designed for the website has 3 colors, brown, green and black. ...
1
vote
1answer
380 views

What are examples of creative uses of restaurant print design paraphernalia?

I was recently asked to design all the print design paraphernalia for a tapas restaurant of a great friend of mine. That would include a menu listing all the tapas and wines, a glass pad, a place mat, ...
7
votes
2answers
372 views

Branding a company that has no public identity

Ok, that title might seem a little strange, but I will try to explain. And I will say, I do know this is more of a discussion type question, and not a technical question. Hopefully I wont get ...
2
votes
3answers
480 views

How is my kerning?

I'm new to graphic design and I have this branding project I am working on. I need to know how my kerning is for the dimension given in the picture below; I'm finding it rather difficult in ...
2
votes
1answer
255 views

What special considerations are there for printing on 'flag' signage?

I have been asked to design some advertising to print on tear-drop street signage similar to this: My question is; are there things to keep in mind when designing for this medium as opposed to ...
7
votes
4answers
5k views

Using stock images for logos

What are the rules concerning incorporating stock image elements into a website branding or logo? From what I understand, IStockPhoto.com doesn't allow it. Are there any stock images sites that ...
11
votes
4answers
4k views

What's the difference between a logo and branding?

Are they the same thing? Or does branding = logo + colour palette + typeface? Edit: Just to highlight that I asked about 'branding' - which I definitely hear used to mean solely visual elements - ...