Questions regarding imagery, colors, typefaces, or other visual or audio items used to identify a business entity.

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3
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3answers
1k views

What items is a company's brand identity typically applied to?

I'm a newbie in Branding of products in the market using Graphics Design and as per my question, I would like to know what items are supposed to be branded for a photographer as a client? Branding is ...
3
votes
3answers
125 views

Should a logo contain stock images?

My wife recently got a logo designed for her new business, by a professional branding company. It went through several stages of approval, getting the logo just right, however, when she went on to the ...
3
votes
5answers
976 views

How to select colors for target audience based on age?

Are colors and color combinations at all dictated by the age of your target demographic / audience? Since I think most would say yes than how do might I go about selecting appropriate colors for that ...
3
votes
2answers
338 views

Free Style Guide / Brand Guideline Templates [closed]

Does anyone know where / if I can download any for free? It's more just the content that I'm after, I could then tailor that and the design of the document itself to each branding job that I work on. ...
3
votes
2answers
632 views

What type of information should a logo display, or what makes a great logo?

For example, for a tech company, should one be able to look at a logo and immediately see 'tech company', or whatever niche that company may provide\service? Also, is the color scheme important as ...
3
votes
2answers
236 views

What are the best practices for providing a client with brand assets?

I have created a logo for a client and don't know the best way to give the file to the client. What are the best file types to provide the client, eg illustrator, Photoshop, jpeg, TIFF and what ...
3
votes
2answers
135 views

Can a visual identity evolve?

Iv been given a creative director as my first job and am developing our visual identity from scratch.. We are an outdoor media owner.. If created a simple cartoony style for all our illustration.. Can ...
3
votes
2answers
961 views

How do you determine colors for a logo on black and white backgrounds?

How do I choose the colors for a logo in order that it can be used on both black and white mediums? Should I use two different color schemes? Are there other methods of making a single logo which ...
3
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2answers
59 views

Is Black Pooka or Pooka Studio a bad name for a Graphic Design business?

I'm having a hard time deciding on a name. As of right now I'm going between Black Pooka and Pooka Studio. Is Pooka a good choice? Is it stupid?unprofessional? too obscure or confusing? Will I hate it ...
3
votes
1answer
138 views

Sizes for icon for social sharing

I am creating an icon for our brand to appear on our clients sites next to the sharing options e.g. Facebook, Twitter, etc. I cannot find a standard size for all these icons. I realise that each ...
3
votes
2answers
399 views

C&C on a minimal logo that represents my name (“octopod”)

I am very much dying for a second opinion on a logo that brands my name. I have gone through many different logos without asking what other people think of them. The goal here is to represent my name ...
3
votes
1answer
487 views

What are some good resources for branding exercises or workshops?

I have the chance to set up the branding for a friend's start up business. We're not looking at actual logos just yet, just trying to work out a voice, look and feel for the business - map out what ...
2
votes
4answers
16k views

Creating a custom grid for a logo in Illustrator

I always wondered how to create a those custom grids like you can see on David Pache's works (http://dribbble.com/helveticbrands) and Igor Duibanov. I found out how to create a tangent to a circle ...
2
votes
3answers
220 views

Logo design: shape overlap?

I am in the process of cleaning up a relatively complex logo, and am unsure as to what the best way to manage the joins between different colors. Should I leave the vector shapes in such a way as they ...
2
votes
2answers
572 views

Pantone vs process for logo printing

I was talking to my printer today and he was saying that while a single colour logo specified as a Pantone is cheaper to print ( litho offset ) ... that defining it as a CYMK process colour if often ...
2
votes
1answer
924 views

What are key elements that define a design as vintage?

Curious to know what key elements out there that some use or see that defines a design as vintage. I know some would consider vintage by the typography or pattern used in the design but what are ...
2
votes
3answers
525 views

How is my kerning?

I'm new to graphic design and I have this branding project I am working on. I need to know how my kerning is for the dimension given in the picture below; I'm finding it rather difficult in ...
2
votes
1answer
454 views

What special considerations are there for printing on 'flag' signage?

I have been asked to design some advertising to print on tear-drop street signage similar to this: My question is; are there things to keep in mind when designing for this medium as opposed to ...
2
votes
1answer
66 views

Variation of umbrella logo for “children's” department [closed]

I'm a graphic designer and my company is usually very protective of our system mark. All of our centers use the same logo with simple text below to designate the location. We don't allow any ...
2
votes
3answers
443 views

Logo / process critique

I included my design thinking in the picture above; I would greatly appreciate any comments or questions about my process and final result. The objective is to create an identity for a ...
2
votes
2answers
284 views

Logo distribution - without color profiles?

The company I work for recently started a partnership program. Part of the program includes us sending out our logo to our partners which they will include in their websites, signs and printed ...
2
votes
2answers
538 views

What is term for a brand identity “color treatment”?

What is the industry standard term for a set of color guidelines for a brand identity? Logo Usage Guidelines Brand Identity Guidelines Something else? Edit: As Scott mentioned "whatever works". ...
1
vote
2answers
770 views

Standard placeholder text for a business card

I would like to know if there is any standard placeholder text for each & every content in a business card? The content may include Name Job/position Email Phone
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3answers
240 views

Critique: Help with placement of logo elements in relation to each other for a web and app-based music service

I've developed a logo for a web and app-based music service. I'm pretty happy with the shape of the icon, it's very close to what I envisaged before making it. However, I can't seem to find a ...
1
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1answer
96 views

Branding identity - different font for email

We are developing new identity for our company. For print material we decided to go with Helvetica font. However we get into serious discussion about font for email. To achieve some consistency, we ...
1
vote
1answer
145 views

Why is it a bad idea to reuse a logo typeface elsewhere in branding?

Although I am not a graphic designer, I often end up referring to design branding materials for various reasons. In my experience, many brand guideline documents have a Fonts section, which specifies ...
1
vote
3answers
832 views

Too long name for portfolio site

I'm making a portfolio website, but I have a short first name, but a long last name! Wxxx - first name Vxx Dxx Dxxxxxxxx - last name I've started with a logo with just my first name or something ...
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vote
2answers
1k views

How do I make a style guide template?

I'm creating a website and I'm in the branding and styling stage where I'm picking a color scheme, font combinations, etc. I want to create a very basic Style Guide to show to my clients for ...
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vote
2answers
3k views

Is it OK to alter the original logo on dark background or it's not a best practice for Branding?

Like below. Or we should try to make the change the original logo so it can look identical on any background? Can the 2nd logo (inverted) harm the branding or it's ok? It's easy to inverse a ...
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vote
2answers
227 views

Client communication problem re Logo and Branding

A few years ago I made a website for a client. It was arranged informally, there was no contract. Since that time his business has grown along with the website and I'm also involved regularly in ...
1
vote
2answers
2k views

Is it inappropriate to ask for royalties on a logo design if the client decides to print the logo on products and sell them?

I am fairly new at graphic design and I have just finished creating a logo and marketing materials for a client. I only intended for the images to be used for marketing and advertising of their ...
1
vote
2answers
76 views

What are some design strategies to make a 'dull' colour palette feel more vibrant? [closed]

Given a set of colours in a branding/style guideline that have a very dull look & feel (dark blue, light grey, dark grey and black) and no alternatives as secondary colour, what are some possible ...
1
vote
1answer
141 views

What is the visual concept behind squared, boxed or Z patterned letters in logo design?

I am willing to know the visual concept or communication behind such logo designs like IDEO's forming or surrounded by a flat square shape and contains only 4 letters or symbols. See the images as ...
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2answers
368 views

logo for clothing brand using 3d block

I'm designing a clothing brand logo and it uses a 3D children's toy block. We've looked at other clothing logos but none are in 3D. Is it ok to use a 3D object in a clothing brand logo?
1
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1answer
1k views

How does apple use its logo? A question about gradient logos

I'm an aspiring logo designer so I'm doing some research. Apple's logo, according to all the "evolution of the Apple logo" photos, shows their current logo as being a 3d type Grey gradient logo. So ...
1
vote
2answers
84 views

What kind of files, graphics, and information would be in an “identity starter kit?”

I am a first year design student, and my uncle informally asked me to create a logo for him. He is working with a woman who helps people grow their business by getting them on social media and ...
1
vote
2answers
245 views

Rebranding a website to get a professional look

I am a web developer student, and I usually think too much on user experience when it comes to designing websites (colors, interaction, etc.). This concerns me a lot when it comes to the creative ...
1
vote
1answer
221 views

Logo: improvement, what software to use, general guidelines

I'm an amateur interested in graphic design. What I'm doing is a logo for a brand called Shelves. I started sketching with the idea of the letter S + a book, shelf, sheet of paper or something ...
1
vote
2answers
169 views

Is it safe to incorporate a Star Wars Light Saber into a logo without permission?

So I am trying to design a logo for a company, they have requested I incorporate a Star Wars light saber into the logo. I fear this may cause copyright problems. Is it okay to use something like ...
1
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2answers
596 views

Suggestion for Alternate Font Option?

Would greatly appreciate your help. I had a freelance graphic designer create the below logo for me. It is for a higher-end real estate photography and marketing company in the Los Angeles area, and I ...
1
vote
1answer
482 views

What are examples of creative uses of restaurant print design paraphernalia?

I was recently asked to design all the print design paraphernalia for a tapas restaurant of a great friend of mine. That would include a menu listing all the tapas and wines, a glass pad, a place mat, ...
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0answers
30 views

How to test if a specific color is harmonious within a new color pallete

I'm trying to harmonize colors, I understand the basic theory, but when it comes to a complex palette, like for branding, website and multiple applications, how can I test if a color is out of the ...
1
vote
0answers
150 views

When presenting a logo to a client what type of paper should I use? [closed]

I am presenting a logo ( and other branding ) to a client. I know that I should present the logo as it will be used, so I will be using card stock for the business card version; and their stationary ...
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vote
0answers
27 views

How do I choose secondary branding colors? [duplicate]

How can I make my branding color palette from primary colors? This is the url with the logo and the primary colors: http://www.onetravel.com/ How can I make other colors?
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vote
2answers
100 views

Where do pictures in branding identity design come from?

I'm doing self-teaching of brand identity design. While I look at wonderful examples on Behance, I found professional designers often use photos to further illustrate the brand identity. while photos ...
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vote
2answers
48 views

Keeping a consistent 'branding' while using more than two different font families

While this is not an uncommon situation for legacy systems to deal with a motley mix of fonts, I have found a situation where dependencies on the different systems resulted in three different fonts to ...
0
votes
2answers
215 views

Which Logo communicates more “professionalism and luxury”? [closed]

Edit: New logo after hearing great critics here: So I created a Logo for a company which they accepted and liked more than the old one. However, they asked me if I believe the new one communicated ...
0
votes
1answer
66 views

Brand Identity Guideline colors not matching [duplicate]

I have hired a design company to help with our logo colors. I picked the Pantones we wanted (3165c and 7408c). When I did a search on Pantones website it gave values for Hex, RBG, and CMYK ...
0
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2answers
101 views

Using part of logo in creative concepts

I am requesting feedback regarding the use of the letter "r" from the logo with other images and text to create and overarching theme/identity for the brand. Which of the following options (A, B or C) ...
0
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1answer
385 views

Branding Cars on Photoshop / Illustrator

Any idea on how to Design Printable stuff for different cars. I mean branding a complete car by designing stickers which are than pasted on a car. The main problem is that how can we get the ...