Questions regarding imagery, colors, typefaces, or other visual or audio items used to identify a business entity.

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7
votes
4answers
215 views

Methods for designing identity systems beyond the logo

I've been designing logos for awhile now, and I'd like to think that I've gotten better at it over time. Part of that is because I tend to have a few design goals in mind and a process worked out that ...
9
votes
2answers
1k views

How to convince a client to have their logo redesigned?

My current client have requested a full campaign, brochures, website, all material except they have requested that the logo stays the same. They are a relatively mid-sized company, and have had the ...
1
vote
2answers
37 views

What kind of files, graphics, and information would be in an “identity starter kit?”

I am a first year design student, and my uncle informally asked me to create a logo for him. He is working with a woman who helps people grow their business by getting them on social media and ...
8
votes
2answers
465 views

Handling non-standard fonts in corporate identity

How do organizations successfully manage their corporate identity when their brand guidelines incorporate non-standard fonts? In particular, external-facing materials that are not developed by the ...
3
votes
2answers
77 views

Can a visual identity evolve?

Iv been given a creative director as my first job and am developing our visual identity from scratch.. We are an outdoor media owner.. If created a simple cartoony style for all our illustration.. Can ...
-1
votes
2answers
52 views

Brand Identity Printing

Does a freelance graphic designer send a brand identity project to a printing company or is that the clients job?
1
vote
2answers
78 views

Suggestion for Alternate Font Option?

Would greatly appreciate your help. I had a freelance graphic designer create the below logo for me. It is for a higher-end real estate photography and marketing company in the Los Angeles area, and I ...
0
votes
0answers
58 views

Who designed the Altera logo?

Does anyone know who designed the logo for Altera Corporation?
6
votes
2answers
1k views

Why is it called branding 'collateral'

I use the term from time to time and i just cant get my head around it why is it called branding 'collateral' - in my mind collateral is something you put up as a security, usually in conjunction to a ...
0
votes
0answers
37 views

What do you think of? Watch, technology, classic / modern, time, space, infinity

Would LOVE some help. I'm trying to come up with a logo for my watch brand. Main idea is it will be classic but modern. I know that's a bit of an oxymoron but yeah. The other main ideas I'm trying ...
3
votes
3answers
187 views

What items is a company's brand identity typically applied to?

I'm a newbie in Branding of products in the market using Graphics Design and as per my question, I would like to know what items are supposed to be branded for a photographer as a client? Branding is ...
0
votes
0answers
15 views

How or What do designers use to make the branding graphics? [duplicate]

In the dark as to how people make the 3d graphic with a logo on various items, like business cards, envelopes, pens, etc. Seen Here: https://www.behance.net/gallery/19088683/WAVERIDER-Branding
1
vote
2answers
70 views

Client communication problem re Logo and Branding

A few years ago I made a website for a client. It was arranged informally, there was no contract. Since that time his business has grown along with the website and I'm also involved regularly in ...
6
votes
5answers
5k views

Which of these font communicates “luxury products” better?

We are about to create a new luxury fashion brand. We researched many trademark logos, and saw they use different font types. We cannot decide between the two different fonts below. We target people ...
2
votes
0answers
153 views

C&C on a minimal logo that represents my name (“octopod”)

I am very much dying for a second opinion on a logo that brands my name. I have gone through many different logos without asking what other people think of them. The goal here is to represent my name ...
8
votes
7answers
1k views

How do you present typeface options to your team during a rebranding

The startup web dev shop I work for is maturing and all the design/branding decisions that were thrown together early on are being reconsidered (logo, typeface, colors, ect...) for a big rebranding. ...
1
vote
1answer
129 views

Is it inappropriate to ask for royalties on a logo design if the client decides to print the logo on products and sell them?

I am fairly new at graphic design and I have just finished creating a logo and marketing materials for a client. I only intended for the images to be used for marketing and advertising of their ...
1
vote
2answers
189 views

Rebranding a website to get a professional look

I am a web developer student, and I usually think too much on user experience when it comes to designing websites (colors, interaction, etc.). This concerns me a lot when it comes to the creative ...
9
votes
7answers
3k views

How can I represent “fast” or “Fastest” in a logo? Any successful examples?

I am doing rebranding of a company that provides internet through fiber-optic cables. I want to portray "FAST", "fiber optics" and "connectivity" in that logo. In all my initial sketches, I have ...
0
votes
1answer
160 views

Branding Cars on Photoshop / Illustrator

Any idea on how to Design Printable stuff for different cars. I mean branding a complete car by designing stickers which are than pasted on a car. The main problem is that how can we get the ...
1
vote
2answers
630 views

Style Guide Template

I'm creating a website and I'm in the branding and styling stage where I'm picking a color scheme, font combinations, etc. I want to create a very basic Style Guide to show to my clients for ...
10
votes
4answers
836 views

How can I explain to my client that more than two fonts in a logo is a bad idea?

I created a logo using an M & C from Moonhouse font. I modified them letters to suit their brand, but the basic shape is still recognizable. The company name is in Goodtimes font, to indicate that ...
1
vote
3answers
133 views

Critique: Help with placement of logo elements in relation to each other for a web and app-based music service

I've developed a logo for a web and app-based music service. I'm pretty happy with the shape of the icon, it's very close to what I envisaged before making it. However, I can't seem to find a ...
3
votes
3answers
276 views

Critique: Musically Inspired Brand Identity Design for a Freelancing Home Studio Music Producer

My name is Kaitav Sapre and I am an independent home studio music producer. I am having a new logo designed for myself, but I am unsure about the type of logo I should consider getting designed, and ...
3
votes
2answers
762 views

How can I create a letterhead template that doesn't break our company branding guidelines?

I'm a director of a nonprofit, and I've been working on a letterhead for my group that we can use. Nearly a decade ago, we had an actual graphic designer draw up a branding guide for us that we try ...
7
votes
2answers
104 views

Resources for metrics about brands

I love the site Emblemetric but I've read everything on there since it's not updated so often. Where can I find other resources dedicated to metrics and analyzing logo trends?
3
votes
1answer
107 views

What are some good resources for branding exercises or workshops?

I have the chance to set up the branding for a friend's start up business. We're not looking at actual logos just yet, just trying to work out a voice, look and feel for the business - map out what ...
1
vote
2answers
236 views

logo for clothing brand using 3d block

I'm designing a clothing brand logo and it uses a 3D children's toy block. We've looked at other clothing logos but none are in 3D. Is it ok to use a 3D object in a clothing brand logo?
8
votes
4answers
606 views

What do different bracket/braces/parens in logos mean?

I'm thinking on a logo for my personal site that is tech/dev oriented and I've been curious about the use of brackets/braces/parens in logos. Most of these special characters have a lot of different ...
2
votes
2answers
475 views

How do you determine colors for a logo on black and white backgrounds?

How do I choose the colors for a logo in order that it can be used on both black and white mediums? Should I use two different color schemes? Are there other methods of making a single logo which ...
3
votes
3answers
664 views

Is it bad practice to use non-brand fonts in ads?

I'm working on a set of ads designed to have a social media sort of feel. Generally, these ads have a header and a sub-header on a stock image. The brand has a specific header and body font that must ...
4
votes
2answers
131 views

Are new brand names/logos typically trademarked, and what are the most common reasons for doing so?

I've been doing some preliminary reading on trademark law, and I see that a trademark with the USPTO isn't necessary to defend the uniqueness of your new brand name or log in court. The USPTO gives ...
4
votes
3answers
518 views

Difference between brand/design style guide and a UI Pattern Library and how to avoid conflicts?

What is normally covered in a brand style guide that is not included in a standard design style guide in the context of traditional and digital production? Does the brand style guide only cover the ...
4
votes
4answers
494 views

BRANDING: How can you create a 'brand' for many different companies under one parent company?

How can you 'brand' 5 different websites that live under one parent company that are all very similar with the exception of the demographic? Stack Exchange is a very good example because they sites ...
4
votes
3answers
285 views

Is it acceptable to use different but similar typefaces for print content and web content?

To be more specific, is it acceptable to have two different typefaces used for headers? One will be used for web content and the other for print or more static content where the type won't be at the ...
5
votes
4answers
549 views

How can a designer decide whether a competitors design is similar enough to their own to take further action?

There is a lot of copycatting out in the world, and it's a constant legal battle fought in higher courts. For us ants on the ground, grinding away in smaller capacities with little or no permanent ...
13
votes
7answers
355 views

When/how to stop brainstorming new ideas and move on when there is no clear frontrunner?

I'm currently working on naming a product, and I have a list of names. Some are okay, some aren't, but I know at some point I have to close the list, pick a couple that sound good, and present them to ...
2
votes
3answers
300 views

Logo / process critique

I included my design thinking in the picture above; I would greatly appreciate any comments or questions about my process and final result. The objective is to create an identity for a ...
7
votes
3answers
220 views

Logos with avatars (mascots) vs anything else

Has anyone seen a study on how users react to logos that contain alive things like birds vs just geometric shapes or really anything else? I assume everyone will grow to love a mascot more then just a ...
1
vote
1answer
768 views

How does apple use its logo? A question about gradient logos

I'm an aspiring logo designer so I'm doing some research. Apple's logo, according to all the "evolution of the Apple logo" photos, shows their current logo as being a 3d type Grey gradient logo. So ...
2
votes
1answer
270 views

What special considerations are there for printing on 'flag' signage?

I have been asked to design some advertising to print on tear-drop street signage similar to this: My question is; are there things to keep in mind when designing for this medium as opposed to ...
5
votes
6answers
956 views

Double sided letterhead design with heavy ink coverage on the reverse

I have a question for seasoned graphic designers. I'm designing a logo and a stationary including the letterhead. The back of the letterhead uses a very dark background. The question is, is it risky ...
12
votes
6answers
8k views

How can I lock down Microsoft Word to protect our branding?

I re-branded our organization a couple years ago and created what I thought were very "easy to use" Word templates for things like letterhead, forms, and long documents. As well intentioned as my ...
8
votes
4answers
6k views

Different Logo Colors for Different Uses, Appropriate?

I am finalizing the last step of my logo redesign process. Is it ok not to have a regular color when presenting my logo? I am thinking about having a defined list of colors for different use cases ...
4
votes
2answers
273 views

Is providing only minimal contact details bad for freelance designers?

If a freelance designer is re-branding, is it bad to use a minimalist approach to providing contact detail - email, phone etc? Example: I hardly ever do phone calls unless it's for a conference and ...
1
vote
2answers
899 views

Is it OK to alter the original logo on dark background or it's not a best practice for Branding?

Like below. Or we should try to make the change the original logo so it can look identical on any background? Can the 2nd logo (inverted) harm the branding or it's ok? It's easy to inverse a ...
8
votes
4answers
5k views

Using stock images for logos

What are the rules concerning incorporating stock image elements into a website branding or logo? From what I understand, IStockPhoto.com doesn't allow it. Are there any stock images sites that ...
5
votes
2answers
82 views

Typeface suggestions for both family programming and contemporary art

I work at a fairly large not-for-profit arts/cultural organization that hosts diverse activities from children's art camps to family cultural events and contemporary art/performance. We use Trade ...
4
votes
2answers
5k views

Why is Blue/Green/Yellow/Red such a popular color scheme for logos?

Why is the combination of Blue/Green/Yellow/Red squares or letters such a popular scheme used in many logos of tech companies? The popular examples being the Windows Flag icon, Google logo and the ...
4
votes
1answer
562 views

How to explain the reasoning for and against a font choice?

I have a client who runs a fairly traditional transport business; no thrills, creativity or fun about it. Until recently, he has been using a combination of Bookman Old Style Bold for headings with ...