Questions regarding imagery, colors, typefaces, or other visual or audio items used to identify a business entity.

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1
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2answers
80 views

Keeping a consistent 'branding' while using more than two different font families

While this is not an uncommon situation for legacy systems to deal with a motley mix of fonts, I have found a situation where dependencies on the different systems resulted in three different fonts to ...
19
votes
6answers
6k views

How do you convince a client that work is 100 percent original?

I have designed emoticons for a company, but they feel that the work is not original! They sent me an email saying "There are many emoticons on the market which all look nearly the same." How can I ...
6
votes
1answer
65 views

Can it be considered artistic freedom to caricurate (social) media logos for a print publication?

I'm working on a graphic for academic publication. In that graphic I would like to refer to the concept of social media, ideally with the logos of (for example) facebook or twitter. According to their ...
1
vote
1answer
53 views

What's the correct use of commas for ALL CAPS title?

I'm working on a an ad for my company. The company name, when typed out, is in all caps. I work for a law firm, so the company name is three last names. I am currently typing it out as follows (using ...
1
vote
1answer
59 views

Partial rebranding - good / bad idea?

I have a client who has the most abysmal logo. He thinks it's epic... he made it himself. His web presence is sadly afflicted by said logo. As he is beginning to see the shortcomings, I want to ride ...
4
votes
1answer
76 views

How to pick reverse/inverted colours for logo variations?

It is typical in logo design that an inverted/reversed version of the logo is provided in order to cater for use on opposing (darker/lighter) background than the normal predominant logo colour. Is ...
0
votes
1answer
65 views

Open web font that is somewhere between Roboto and Ubuntu

At my company, we are doing some rebranding and are having some trouble deciding on a font. We want to use a sans-serif, open web font, so we don't have to worry about licensing issues, and would like ...
5
votes
2answers
11k views

Why is Blue/Green/Yellow/Red such a popular color scheme for logos?

Why is the combination of Blue/Green/Yellow/Red squares or letters such a popular scheme used in many logos of tech companies? The popular examples being the Windows Flag icon, Google logo and the ...
1
vote
1answer
139 views

Looking for feedback on kerning and custom type treatment

Working on a logo wordmark for a pasta fast food chain. They wanted something very simple and typographic. There will be a little grunge treatment after this but i first want to get the kerning and ...
0
votes
0answers
27 views

Designing an image that is a multiple/tile of another image

I am trying to come up with a concept design for a background image that uses a repetition and/or tiling of the original image to achieve an effect that allows the audience to recognize the original ...
8
votes
5answers
9k views

Using stock images for logos

What are the rules concerning incorporating stock image elements into a website branding or logo? From what I understand, IStockPhoto.com doesn't allow it. Are there any stock images sites that do?...
1
vote
0answers
37 views

How to test if a specific color is harmonious within a new color pallete

I'm trying to harmonize colors, I understand the basic theory, but when it comes to a complex palette, like for branding, website and multiple applications, how can I test if a color is out of the ...
0
votes
1answer
100 views

Brand Identity Guideline colors not matching [duplicate]

I have hired a design company to help with our logo colors. I picked the Pantones we wanted (3165c and 7408c). When I did a search on Pantones website it gave values for Hex, RBG, and CMYK ...
7
votes
1answer
74 views

Packaging design printing in small numbers?

Packaging design printing in small numbers? I'm designing some small 4"x4"x4" packages for a class project and I only need a few boxes (probably 5 total). I've checked dozens of printing sites, but ...
5
votes
2answers
133 views

Is company permission necessary for changing the color of a logo?

I am designing a series of landing pages for a company I work. There are a number of other company's logos included and the design would look much better if the logos were grayed out. From looking at ...
1
vote
2answers
99 views

What are some design strategies to make a 'dull' colour palette feel more vibrant? [closed]

Given a set of colours in a branding/style guideline that have a very dull look & feel (dark blue, light grey, dark grey and black) and no alternatives as secondary colour, what are some possible ...
4
votes
2answers
236 views

Should I put all font weights and widths on my brand guidelines?

I'm creating a brand guideline, in which my logo uses one typeface for the logo, and one typeface for the slogan. The logo typeface only has one weight which is bold The slogan typeface has ...
5
votes
1answer
116 views

Logo for social martial arts project

everybody. I need tips on a new logo I'm making for a social martial arts project. I'm not a designer, so could you give me tips on how I can make it look better? I'm going for a flat design. I'...
3
votes
3answers
141 views

Should a logo contain stock images?

My wife recently got a logo designed for her new business, by a professional branding company. It went through several stages of approval, getting the logo just right, however, when she went on to the ...
3
votes
2answers
65 views

Is Black Pooka or Pooka Studio a bad name for a Graphic Design business?

I'm having a hard time deciding on a name. As of right now I'm going between Black Pooka and Pooka Studio. Is Pooka a good choice? Is it stupid?unprofessional? too obscure or confusing? Will I hate it ...
4
votes
1answer
59 views

Reuse previous design for new projects

I have a client that I did branding and design for a particular program within a non-profit organization. The program is now cancelled by the organization the client was working for. Now my ...
0
votes
2answers
113 views

Using part of logo in creative concepts

I am requesting feedback regarding the use of the letter "r" from the logo with other images and text to create and overarching theme/identity for the brand. Which of the following options (A, B or C) ...
3
votes
1answer
211 views

Sizes for icon for social sharing

I am creating an icon for our brand to appear on our clients sites next to the sharing options e.g. Facebook, Twitter, etc. I cannot find a standard size for all these icons. I realise that each ...
1
vote
1answer
159 views

Why is it a bad idea to reuse a logo typeface elsewhere in branding?

Although I am not a graphic designer, I often end up referring to design branding materials for various reasons. In my experience, many brand guideline documents have a Fonts section, which specifies ...
-4
votes
1answer
71 views

Representative color of Software Development [closed]

What are the base colors for software development companies? I mean, when creating a website, a logo, flyers, etc... everything related to branding, and things like that, what are the colors that best ...
0
votes
0answers
13 views

Which Pantone Library? [duplicate]

I am working on some brand guidelines for a client and am specifying the RGB and CMYK values for the colour palette. I also wish to include Pantone colours, however, when I look in InDesign there is ...
7
votes
4answers
263 views

How Many Directions / Concepts

This is mainly referring to branding / logo design. I typically offer (at least) 3 different ideas so that my clients have more of a choice of what they prefer. I will then revise their favourite ...
9
votes
2answers
278 views

How do I convince my client that coloring their brand name in a text block is a bad idea?

My company keeps requesting that the company name be in green (the brand color) every time it appears in a text block. This is jarring, disruptive and generally bad design but I am having a hard time ...
4
votes
5answers
1k views

How to select colors for target audience based on age?

Are colors and color combinations at all dictated by the age of your target demographic / audience? Since I think most would say yes than how do might I go about selecting appropriate colors for that ...
11
votes
9answers
5k views

As a graphic designer, should I use my personal name or create a business name/branding?

For a designer who begins doing freelance or start (or renaming) his/her own business, there's usually that critical decision that must be made: Should I use my own name or have a business name for ...
1
vote
2answers
175 views

Is it safe to incorporate a Star Wars Light Saber into a logo without permission?

So I am trying to design a logo for a company, they have requested I incorporate a Star Wars light saber into the logo. I fear this may cause copyright problems. Is it okay to use something like ...
1
vote
2answers
874 views

Standard placeholder text for a business card

I would like to know if there is any standard placeholder text for each & every content in a business card? The content may include Name Job/position Email Phone
1
vote
2answers
2k views

Is it inappropriate to ask for royalties on a logo design if the client decides to print the logo on products and sell them?

I am fairly new at graphic design and I have just finished creating a logo and marketing materials for a client. I only intended for the images to be used for marketing and advertising of their ...
2
votes
2answers
660 views

Pantone vs process for logo printing

I was talking to my printer today and he was saying that while a single colour logo specified as a Pantone is cheaper to print ( litho offset ) ... that defining it as a CYMK process colour if often ...
1
vote
0answers
167 views

When presenting a logo to a client what type of paper should I use? [closed]

I am presenting a logo ( and other branding ) to a client. I know that I should present the logo as it will be used, so I will be using card stock for the business card version; and their stationary ...
3
votes
2answers
383 views

Free Style Guide / Brand Guideline Templates [closed]

Does anyone know where / if I can download any for free? It's more just the content that I'm after, I could then tailor that and the design of the document itself to each branding job that I work on. ...
1
vote
1answer
166 views

What is the visual concept behind squared, boxed or Z patterned letters in logo design?

I am willing to know the visual concept or communication behind such logo designs like IDEO's forming or surrounded by a flat square shape and contains only 4 letters or symbols. See the images as ...
4
votes
3answers
275 views

Are there rules, guidelines or methods to face the creation of international branding?

I was asked to completely create from zero a new brand (and logo) which its name must be: Short (one or two very short words). International. Means that should be easily readable and easily ...
1
vote
1answer
102 views

Branding identity - different font for email

We are developing new identity for our company. For print material we decided to go with Helvetica font. However we get into serious discussion about font for email. To achieve some consistency, we ...
1
vote
2answers
1k views

How do I make a style guide template?

I'm creating a website and I'm in the branding and styling stage where I'm picking a color scheme, font combinations, etc. I want to create a very basic Style Guide to show to my clients for reviewing....
2
votes
1answer
70 views

Variation of umbrella logo for “children's” department [closed]

I'm a graphic designer and my company is usually very protective of our system mark. All of our centers use the same logo with simple text below to designate the location. We don't allow any ...
3
votes
2answers
271 views

What are the best practices for providing a client with brand assets?

I have created a logo for a client and don't know the best way to give the file to the client. What are the best file types to provide the client, eg illustrator, Photoshop, jpeg, TIFF and what ...
3
votes
2answers
459 views

C&C on a minimal logo that represents my name (“octopod”)

I am very much dying for a second opinion on a logo that brands my name. I have gone through many different logos without asking what other people think of them. The goal here is to represent my name ...
2
votes
3answers
244 views

Logo design: shape overlap?

I am in the process of cleaning up a relatively complex logo, and am unsure as to what the best way to manage the joins between different colors. Should I leave the vector shapes in such a way as they ...
15
votes
7answers
733 views

When/how to stop brainstorming new ideas and move on when there is no clear frontrunner?

I'm currently working on naming a product, and I have a list of names. Some are okay, some aren't, but I know at some point I have to close the list, pick a couple that sound good, and present them to ...
0
votes
2answers
224 views

Which Logo communicates more “professionalism and luxury”? [closed]

Edit: New logo after hearing great critics here: So I created a Logo for a company which they accepted and liked more than the old one. However, they asked me if I believe the new one communicated ...
1
vote
1answer
238 views

Logo: improvement, what software to use, general guidelines

I'm an amateur interested in graphic design. What I'm doing is a logo for a brand called Shelves. I started sketching with the idea of the letter S + a book, shelf, sheet of paper or something ...
1
vote
0answers
27 views

How do I choose secondary branding colors? [duplicate]

How can I make my branding color palette from primary colors? This is the url with the logo and the primary colors: http://www.onetravel.com/ How can I make other colors?
1
vote
2answers
101 views

Where do pictures in branding identity design come from?

I'm doing self-teaching of brand identity design. While I look at wonderful examples on Behance, I found professional designers often use photos to further illustrate the brand identity. while photos ...
5
votes
1answer
255 views

Does this Chinese font fit in with our brand?

We are about to make the Chinese version of our charity website live but I'm not certain about the font we are using. Our Chinese office say they are happy with the system default but they don't have ...